Job Title Mobile Application Marketing Specialist Location Mayapuri Delhi Employment Type Full time Department Marketing Growth About the Role We are seeking a results-driven Mobile Application Marketing Specialist to lead strategies that drive app downloads user engagement subscription growth in-app sales and lead generation This role combines performance marketing ASO CRM lead generation and revenue optimization to maximize the app s commercial success Key Responsibilities 1 Drive App Downloads User Acquisition Plan and optimize acquisition campaigns to increase high-quality app downloads Manage campaigns across Google App Campaigns Meta and programmatic networks Optimize key metrics such as CPI CAC ROAS retention and LTV Conduct A B testing for creatives audiences targeting and bidding strategies 2 Revenue Sales Generation Through the App Develop strategies to increase in-app sales purchases and subscription revenue Collaborate with product and CRM teams to enhance the purchase experience including paywalls offers pricing experiments and upsell strategies Monitor conversion funnels and introduce improvements to drive higher purchase and subscription conversions Implement promotional campaigns remarketing and targeted messaging to increase repeat purchases Analyze sales performance and identify revenue growth opportunities 3 Subscription Growth Lifecycle Optimization Increase trial starts paid subscription conversions and renewals Plan and execute lifecycle campaigns push notifications in-app messages email to reduce churn Analyze subscription funnel behavior and recommend improvements 4 App Store Optimization ASO Optimize app store listings to improve visibility ranking and download-to-install conversion rates Continuously update metadata keywords descriptions screenshots videos Track competitor performance and industry trends 5 Lead Generation Google Meta Ads Plan and execute lead generation campaigns using Google Ads and Meta Ads Optimize campaigns for CPL lead quality and conversion to app installs or sales Implement audience segmentation retargeting and lookalike audiences to increase high-intent leads Track and analyze lead performance funnel progression and cost-efficiency Align lead generation strategies with overall app growth and sales objectives 6 Analytics Tracking Reporting Use tools such as Firebase AppsFlyer Adjust Amplitude or similar to track performance Create reports that highlight app downloads sales subscription performance lead generation results and ROI Use data insights to improve marketing and revenue strategies 7 Cross-Functional Collaboration Work closely with product design content and revenue teams to support overall app growth Provide insights that help improve user journey onboarding and purchase flows Stay updated on mobile app marketing trends user behavior and platform updates Qualifications Bachelor s degree in Marketing Business Communications or a related field 2-5 years of experience in mobile app marketing performance marketing growth marketing or related roles Experience in driving in-app revenue for subscription or e-commerce apps is preferred Strong understanding of mobile advertising platforms and attribution tools AppsFlyer Adjust Branch Experience running lead generation campaigns on Google and Meta Ads Data-driven mindset with strong analytical and optimization skills Excellent communication and project management capabilities Preferred Skills Experience with ASO tools AppTweak Sensor Tower MobileAction Experience with paywall optimization or in-app purchase funnels Familiarity with SQL or data visualization tools Creative experience working with designers on mobile ad creatives What We Offer Competitive salary Career growth opportunities in a fast-paced digital environment A collaborative and innovative culture Job Type Full-time Pay 40 000 00 - 45 000 00 per month Benefits Leave encashment Work Location In person

📌 Application Marketing Specialist (New Delhi)
🏢 Astroscience Technologies
📍 New Delhi