Key Responsibilities Off-Page SEO and Link Building Plan and execute strategic link-building initiatives to secure high-quality authoritative backlinks Carry out competitor backlink analysis to uncover and pursue new opportunities Monitor audit and refine the backlink profile using tools such as Ahrefs SEMrush or Moz addressing harmful links where necessary Stay informed of evolving search engine algorithms ranking factors and off-page SEO best practices Public Relations and Outreach Manage outreach to journalists editors bloggers and webmasters to secure coverage brand mentions and link placements Develop engaging tailored pitches to earn media attention for company announcements campaigns and expert insights Build and maintain strong relationships with influencers media outlets and industry partners to amplify brand messaging Monitor brand mentions and reputation online responding constructively and professionally to both positive and negative coverage Community Engagement Actively participate in online forums Q A platforms e g Reddit Quora and relevant industry communities Provide helpful expert responses to customer and industry queries demonstrating brand knowledge and credibility Identify opportunities to highlight company products services or insights within community discussions in an authentic and value-driven way Content Coordination Collaborate with the content team to develop linkable assets such as reports whitepapers and infographics that naturally attract backlinks Coordinate guest posting opportunities by pitching and managing contributions to relevant blogs and publications Ensure all outreach content is aligned with SEO marketing and brand strategies for consistency and maximum impact Provide article outlines and editorial guidance to external writers and partners to maintain quality and SEO standards Reporting and Analysis Track and report on the impact of PR outreach and off-page SEO initiatives Monitor KPIs including domain authority keyword rankings organic and referral traffic and brand mentions Present clear actionable insights to internal stakeholders recommending areas for improvement Qualifications and Skills Demonstrable experience in off-page SEO digital PR and outreach link-building campaigns Strong understanding of search engine algorithms ranking factors and SEO fundamentals Excellent communication negotiation and relationship-building skills Proficiency with outreach tools e g BuzzStream Pitchbox and SEO platforms e g Ahrefs SEMrush Moz Experience in crafting persuasive press releases outreach emails and media pitches Highly organised with excellent project management and time management skills A proactive creative thinker who can spot opportunities to enhance brand awareness and authority Analytical mindset with the ability to evaluate and interpret performance data Key Success Measures Growth in high-quality backlinks and referring domains Increased brand mentions and coverage across media blogs and online communities Positive engagement in forums and Q A platforms building brand credibility and trust Growth in referral and organic traffic linked to PR and outreach efforts Improvement in keyword rankings and domain authority Job Type Full time Pay 20 000 00 - 35 000 00 per month Work Location In person

📌 Pr And Seo (Maharashtra)
🏢 P K Chopra
📍 Maharashtra