About Us Floridus Natural is India s first essential skincare brand dedicated to mothers and babies We re not just another skincare company we re building an emotional result-driven brand with products that solve real problems and connect deeply with families To take our social media presence and ad campaigns to the next level we re looking for a creative powerhouse who can turn ideas into scroll-stopping content and high-performing ads Role Overview We need someone who lives and breathes Instagram someone who understands how to create unscrollable content viral reels UGC-style videos and high-converting ads This role isn t just about posting pretty content It s about making moms stop watch engage and buy As our Instagram Content and Ads Creator you ll be responsible for Designing and executing viral hooks reels AI-based content and UGC-style videos Creating performance-driven ads like for our breakthrough Perineal Spray that actually convert into sales Managing our Instagram page end-to-end from content strategy and posting to engagement and growth Running and optimizing ad campaigns with explicit KPIs for awareness engagement and sales results Key Responsibilities Plan create edit and publish engaging Instagram reels stories and posts Conceptualize and produce ads that sell using storytelling and emotional hooks Collaborate with our team to understand product USPs and build content that highlights them authentically Use AI tools video editing software and trending formats to create original viral-worthy content Analyze Instagram insights and ad performance then optimize strategies to maximize ROI Manage Instagram page growth scheduling and community engagement like a pro Stay on top of the latest trends algorithms and ad strategies to keep Floridus ahead of the curve Required Skills Experience Proven expertise in content creation and video editing Reels AI tools trending edits Strong command of English brilliant at crafting hooks captions and scripts Advanced knowledge of Instagram marketing algorithms Hands-on experience with Meta Ads Manager running optimizing campaigns Ability to manage Instagram pages end-to-end content calendar scheduling engagement Creative mindset with an eye for detail and storytelling Self-driven proactive and able to deliver results under deadlines Preferred Tools Software Knowledge Adobe Premiere Pro Final Cut Pro CapCut VN Canva Photoshop Illustrator Meta Ads Manager Analytics AI tools for video script generation What We Offer The opportunity to shape and scale a fast-growing purpose-driven brand A creative playground to bring your ideas to life Competitive pay growth opportunities A role where your work directly impacts sales awareness and brand trust Job Types Full-time Permanent Pay 25 000 00 - 35 000 00 per month Ability to commute relocate Partapur Meerut Uttar Pradesh Reliably commute or planning to relocate before starting work Required Education Bachelor s Required Experience Social media management 3 years Required Language Hindi Preferred English Required Work Location In person