The EXL Journey We drive business forward with data AI At EXL our collaboration is built on ongoing listening and learning to adapt our methodologies We re your business evolution partner tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations Our expertise in transformation A I data science and change management helps make businesses more efficient and effective improve customer relationships and enhance revenue growth At EXL it s all about outcomes your outcomes and delivering success on your terms Share your goals with us and togethe r we ll optimize how you leverage data to drive your business forward Position Title Lead Assistant Marketing Manager Campaign Activation IGM Function Growth Office - Marketing Reports to Marketing Manager- Campaigns and Digital Operations Permanent Temporary Permanent Span of Control Yes Location India Role Overview We are seeking a Lead Assistant Manager - Campaign Activation to support the execution and optimization of omni-channel marketing campaigns across EMEA and APAC This role is highly execution-focused with a focus on delivering high-performing demand generation and ABM programs tailored to these regions driving pipeline growth and sales alignment As part of the campaign marketing team you will partner closely with industry marketers portfolio marketers and sales teams to activate campaigns across digital paid social email and event channels The ideal candidate is detail-oriented agile and metrics-driven someone who thrives on making campaigns run smoothly optimizing for performance and adapting strategies to regional nuances in buyer behavior channels and market maturity About you You are a pipeline-focused campaign marketer who thrives on turning strategies into measurable business outcomes You take pride in flawless execution and understand that every campaign should directly contribute to demand generation pipeline growth and revenue impact Detail-oriented yet agile you know how to optimize campaigns for engagement and conversion while collaborating across teams and time zones Key Responsibilities Campaign Execution Channel Activation Execute omni-channel demand generation campaigns in EMEA APAC including outbound email paid digital remarketing content syndication social media events webinars and nurture programs Collaborate with portfolio and industry marketing teams to activate GTM strategies solution product launches and ABM programs customized for regional markets Coordinate campaign assets landing pages ad copy microsites audience lists social posts emails sales collateral to ensure timely and precise execution across geographies Campaign Optimization Pipeline Management Monitor and analyze regional campaign performance against KPIs providing actionable insights and recommendations Track campaign-sourced and influenced pipeline across EMEA APAC tying demand generation activities directly to revenue outcomes Partner with marketing IMU leads and sales to ensure campaign leads are progressing through the funnel identify gaps or stalls and recommend corrective actions Use A B testing segmentation and regional audience insights to optimize campaigns for higher engagement and conversion Share learnings across EMEA and APAC teams to create a proactive feedback loop that drives continuous improvement Cross-Functional Collaboration Partner with regional sales industry and portfolio marketing sales enablement digital marketing and external agencies to ensure campaigns are localized and aligned to business priorities Support ad hoc business unit requests e g regional pitch decks campaign assets local events support Market Research Research regional events media outlets and cutting-edge marketing channels in EMEA APAC to enhance campaign reach Apply insights buyer persona data and customer journey mapping to refine targeting and personalization for local audiences Education Requirements Bachelor s degree in marketing business -related discipline Experience 4 years of experience in campaign execution digital marketing or demand generation preferably with regional marketing exposure in EMEA and or APAC Hands-on experience with marketing automation and CRM tools e g Pardot Marketo HubSpot Eloqua Salesforce Strong understanding of campaign metrics performance reporting and optimization tactics Familiarity with SEO SEM and digital advertising best practices Ability to coordinate across multiple stakeholders and manage external agency partners across different time zones Excellent written verbal and interpersonal communication skills with sensitivity to regional business and cultural nuances Exposure to analytics AI ML or digital transformation topics preferred but not required

📌 Lead Assistant Manager (Uttar Pradesh)
🏢 EXL Service
📍 Uttar Pradesh