Job Title Senior Digital Marketing Specialist Location Pune Maharashtra Work from Office preferred Experience Required 3-5 years Job Overview We are seeking a Senior Digital Marketing Specialist with proven expertise in Performance Marketing LinkedIn Campaigns Paid and Organic Social Media Strategy and Email Marketing The ideal candidate will lead digital campaigns end-to-end optimize for ROI and build a consistent online presence across platforms to drive leads engagement and conversions Key Responsibilities Performance Marketing Plan and execute high-converting paid campaigns on Google Ads Facebook Instagram and LinkedIn Monitor and optimize campaign performance through A B testing audience segmentation and advanced targeting Track and report KPIs such as CPC CPA ROAS CTR etc Manage marketing budget and provide forecasting cost efficiency reports Social Media LinkedIn Develop and implement B2B and B2C strategies for LinkedIn and other platforms Design LinkedIn lead generation campaigns sponsored content and retargeting strategies Coordinate content calendars creatives and captions with design and content teams Stay updated with platform algorithm changes and trends Email Marketing Create and manage email campaigns using platforms like Mailchimp Zoho Campaigns HubSpot etc Segment lists and personalize emails to increase open and click rates Set up automation workflows for lead nurturing and retention Additional Responsibilities Collaborate with content design and web teams to align messaging and creative assets Analyze user behavior via tools like Google Analytics Hotjar and Meta Pixel Conduct competitor analysis and market research to identify growth opportunities Drive SEO SEM initiatives where required Required Skills Qualifications Bachelor s degree in Marketing Communications or a related field Minimum 3 years hands-on experience in performance marketing and digital campaigns Strong command of tools Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Analytics Google Tag Manager CRM Email platforms Excellent analytical and problem-solving skills Strong verbal and written communication Preferred Experience working in B2B industries or agencies Certifications in Google Ads Meta Blueprint or HubSpot Knowledge of SEO and content strategy is a plus Job Types Full-time Permanent Pay 16 338 07 - 45 000 00 per month Benefits Versatile schedule Schedule Weekend availability Supplemental Pay Performance bonus Experience Performance marketing 2 years Preferred Digital marketing 3 years Preferred SEO 2 years Preferred Work Location In person

📌 Sr. Digital Marketing Specialist (Maharashtra)
🏢 Teleforce Global Services
📍 Maharashtra