About V-Rich Natural Products Pvt Ltd V-Rich is a fast-growing clean-label dairy and natural products brand committed to delivering pure healthy and trustworthy food products directly to consumers With innovation and transparency at the heart of everything we do we re reshaping how India experiences dairy We are expanding rapidly and looking for passionate professionals to strengthen our customer engagement initiatives Role Overview We are seeking a dynamic and customer-focused CRM Customer Engagement Executive to drive meaningful interactions across all touchpoints This role will focus on implementing automated campaigns nurturing leads supporting the customer service journey and increasing customer retention using tools like Freshchat WhatsApp Business SMS and Email platforms Key Responsibilities 1 CRM Campaign Planning Execution Design deploy and manage automated campaigns for o New lead onboarding o Repeat purchases cross-sell offers o Subscription renewals and follow-ups o Feedback collection customer delight Use tools such as Freshchat WhatsApp Business API Interakt Tellephant MoEngage CleverTap WebEngage Zoho CRM and HubSpot to run and track campaigns 2 Customer Journey Management Map and manage the complete customer lifecycle from acquisition to retention Personalize communication flows based on customer actions segments and preferences Coordinate with sales delivery and support teams to ensure a seamless experience 3 Lead Conversion Nurturing Monitor inbound leads and initiate timely engagement through Freshchat and WhatsApp Set up follow-up triggers for cold warm leads and drive conversion-focused messaging Maintain updated lead statuses in the CRM and share insights with sales teams 4 Customer Support Integration Collaborate with the Customer Service team to align communication and ensure consistency Use CRM tools to support proactive issue resolution and enhance customer satisfaction Trigger automated messages for delay notifications service recovery or support escalations 5 Reporting Optimization Analyse performance metrics like open rate click rate response rate and conversion rate Prepare weekly and monthly reports to track KPIs and suggest campaign improvements Conduct A B testing on messages and timing to optimize customer engagement outcomes Qualifications Skills Required Bachelor s degree in Marketing Business Administration Mass Communication or related field 2 to 5 years of relevant experience in a customer-facing or marketing automation role Hands-on experience with CRM and engagement tools such as o Fresh chat o WhatsApp Business API via Interakt Tellephant or Gupshup o Zoho CRM HubSpot CRM Salesforce o Email marketing platforms Mailchimp SendGrid o Marketing automation tools MoEngage CleverTap WebEngage Solid written and verbal communication skills in fluency in English Telugu Hindi Analytical thinking and a data-driven approach to campaign management Ability to multitask and collaborate across departments Preferred Attributes Prior experience in a D2C brand consumer tech or FMCG environment Customer-first mindset with solid empathy and problem-solving skills Energetic proactive and self-motivated with a keen eye for detail Job Type Full-time Pay 30 000 00 - 35 000 00 per month Work Location In person Application Deadline 15 08 2025