Job description Role Overview As a Senior Marketing Manager you will be responsible for driving the overall marketing strategy and execution across multiple platforms and touchpoints You will oversee brand positioning product marketing digital strategy campaigns partnerships and more This is a leadership role that combines creativity data-driven decision-making and team management Key ResponsibilitiesBrand Strategy Own and lead the end-to-end marketing strategy for the brand Build brand positioning tone and identity consistent across all channels Develop and execute launch plans for new product introductions Digital Performance Marketing Oversee D2C marketing across paid ads Meta Google etc SEO SEM and influencer channels Collaborate with performance marketing teams agencies to drive growth KPIs CAC ROAS LTV Monitor and optimize conversion funnels landing pages and campaign performance Content Social Media Guide social media strategy content planning and storytelling across platforms Work closely with the content team to ensure high-quality engaging and brand-aligned messaging Oversee email marketing WhatsApp campaigns and community engagement initiatives Partnerships PR Develop and manage influencer marketing strategies and brand collaborations Build media relationships and PR strategies to drive brand visibility Team Budget Management Lead a growing marketing team mentor junior marketers Manage the marketing budget ensuring efficient allocation and measurable ROI Coordinate with cross-functional teams product sales design operations Qualifications 6-10 years of marketing experience in B2C brands preferably in beauty skincare personal care or D2C space Job Type Full time Pay 60 000 00 - 70 000 00 per month Work Location In person