About the Role As a Marketing Specialist at Hypha Care you ll build and run a lean performance-driven marketing engine for our health-tech SaaS product You ll own performance marketing content and lifecycle campaigns running Google Meta ads creating copy and content managing email WhatsApp drips and supporting the sales team with consistent lead generation and nurturing This is a hands-on role for someone who likes to think write test and optimize not just post on social What You ll Do 1 Performance Marketing Plan set up and manage Google Search and Meta Facebook Instagram campaigns for lead generation Conduct keyword and audience research aligned with our target customer profiles Track and optimize campaign performance CTR CPC CPL conversions Set up and maintain UTM tracking and funnel dashboards to identify which channels work best 2 Email WhatsApp Drip Campaigns Create and run email and WhatsApp drip campaigns to nurture leads and onboard new customers Write clear concise copy for sequences welcome flows demo reminders follow-ups and feature updates Work with the sales team to align messaging and timing with their outreach Monitor open rates click rates and replies then refine campaigns based on performance 3 Content Social Media Create and maintain a content pipeline for short blogs social media posts and help-center content Turn product features FAQs and customer stories into easy-to-understand content Use AI tools like ChatGPT for drafting variations and ideas while owning the final quality Coordinate with designers to brief simple creatives that match your copy 4 Customer Sales Collaboration Assist the sales team with Outreach templates and presentation decks Monitor and respond to customer and prospect queries on email WhatsApp and social platforms coordinating with sales and support Share feedback from leads and customers internally to improve messaging and campaigns 5 Reporting Continuous Improvement Maintain weekly and monthly summaries of a Campaigns run b Spend vs leads and demos c Email and WhatsApp performance d Content and social activity Recommend clear next steps what to scale pause or test next Document learnings to continuously improve our playbook What We re Looking For 1 Experience and Skills Around 1-3 years of experience in digital marketing performance marketing growth or content startup or agency experience is a plus Hands-on experience with Google Ads Search campaigns and Meta Ads Facebook Instagram for lead generation or traffic Strong copywriting skills for ads landing pages emails WhatsApp and social posts Comfort with analytics tools ad managers and spreadsheets for tracking performance and funnels Familiarity with email tools and WhatsApp business messaging tools or willingness to learn quickly 2 Mindset and Work Style Outcome-focused and interested in qualified leads demos and real impact rather than vanity metrics Bias for action and experimentation with a habit of testing small and learning fast Organized reliable and able to own tasks end-to-end with minimal hand-holding Comfortable working in a fast-moving startup environment and collaborating closely with sales and founders Preferred Qualifications Experience running campaigns for B2B SaaS or service businesses Exposure to healthcare clinics or medical audiences not mandatory Familiarity with CRM or lead management tools Bachelor s degree in Marketing Business Communications or related field or robust practical experience and portfolio What You ll Get Competitive startup compensation with growth linked to performance High ownership your work will directly drive awareness leads and demos Chance to shape the marketing engine from an early stage not just maintain accounts Close collaboration with the founding team and visibility across marketing sales and product Why Join Us If you enjoy running smart campaigns writing clear copy and maintaining a steady content and nurture pipeline this role offers Real responsibility and freedom to experiment The opportunity to grow your skills across performance content and lifecycle marketing A learning-focused low-politics environment in a health-tech SaaS product working with real-world clinics Job Types Full-time Permanent Pay 16 000 00 - 24 000 00 per month Benefits Work from home Language English Required Malayalam Required Work Location In person

📌 Marketing Specialist (Kerala)
🏢 Hypha Care
📍 Kerala