Department Gynovista Job posted on Nov 28 2025 Employment type C-C8-Confirmed-HO Executive Reporting to Marketing Head Location Mumbai Job Purpose To lead the therapy marketing portfolio by formulating and executing strategic marketing plans driving product growth profitability and market share while ensuring brand equity field force alignment and capability building across the brand management team AreasKey Accountabilities Responsibilities 1 Marketing Strategy and Brand Growth Management Responsible for brand-wise strategy planning execution and achievement of sales profitability and market share targets Prepare annual marketing budgets and monitor brand contributions to ensure divisional profitability Design and implement promotional strategies and inputs for Field Force and Trade aligned to therapy goals Drive new product identification launch plans and lifecycle management for long-term brand sustainability Partner with medical sales training and digital teams to enhance brand visibility and engagement Analyze market and competitive trends to develop insights-driven campaigns and course corrections Coordinate with advertising agencies for communication development and ATL BTL execution Ensure strong coordination with the GDSO team for product availability during campaigns and launches 2 Business Intelligence ROI Optimization Ensure continuous collection and analysis of market intelligence to support strategy refinement Track brand performance via secondary primary and prescription trends and take timely corrective actions Monitor ROI of brand investments and ensure marketing cost effectiveness Prepare business cases and promotional costing plans for senior management approval 3 Innovation Customer Engagement Build Key Opinion Leader KOL networks for enhancing brand credibility and market impact Identify opportunities for brand extensions digital innovation and customer-focused initiatives Build CRM strategies for focused doctor and trade engagement to drive Rx and loyalty 4 Team Development and People Management Lead coach and develop Product Managers and Group Product Managers to enhance productivity and strategic thinking Identify skill gaps and collaborate with L D for capability-building initiatives Foster a high-performance culture within the team through regular feedback reviews and mentoring Monitor team deliverables and ensure alignment with marketing objectives 5 Cross-Functional Coordination Liaison with Commercial Finance Supply Chain Medical Training and Sales teams for strategy implementation and input deployment Ensure compliance with ethical marketing practices and internal SOPs Collaborate with Legal Audit and Regulatory teams as required during product launches and campaigns 6 Others Any other marketing-related tasks assigned by Division Head Management in the interest of the organization Key Interactions Internal External Senior Leadership Finance Medical Regulatory IT Field Force DTx HCPs Vendors Advertising Agencies Job Requirements Educational Qualifications Graduate in Science Pharmacy preferably with an MBA Marketing Pharmaceutical Management degree Experience Type Nature 5 - 10 years in pharmaceutical marketing At least 3-5 years of therapy brand experience Skills Technical CompetenciesTherapy area knowledge Brand lifecycle current product launch expertise Market analysis forecasting and budgeting Strategic planning and team management Digital marketing CRM understanding Data-driven decision making Behavioral Competencies Neev Delivering excellence Business Orientation Team Leadership Building People Capability Working across boundaries