- Performance Marketing Specialist 4-6 Years Experience Kern Culture Mumbai Full time About Kern Culture Kern Culture is a design-led branding and communication studio based in Mumbai known for building brands with purpose intelligence and cultural resonance Our digital team partners with ambitious businesses across fashion FMCG wellness real estate lifestyle and luxury to accelerate growth through insight-led strategic marketing We are now expanding our Performance Marketing division and are looking for someone who can do more than run ads - someone who understands how brands scale Role Overview We are seeking a Performance Marketing Specialist who can independently and confidently lead paid media for multiple brands This role demands a mix of analytical rigour platform expertise and the ability to translate numbers into decisions If you enjoy cracking growth puzzles optimising journeys and proving ROI month on month this is where you ll thrive What You ll Own 1 Strategy Planning Build growth-led performance roadmaps tailored to varied industries and campaign goals lead gen conversions retention funnels Define audience cohorts using research behavioural signals and platform intelligence Create monthly media plans aligned with brand and business objectives 2 Paid Campaign Leadership Execute optimise and scale campaigns across o Google Ads Search Display YouTube o Meta Facebook Instagram o LinkedIn Ads o Additional programmatic industry-specific platforms where relevant Perform structured A B and multivariate testing across creatives audiences formats and landing pages 3 Smart Budgeting ROI Ownership Allocate budgets strategically across channels and marketing funnels Refine bid strategies pacing audience segments and lookalikes to maximise ROAS and reduce CAC Identify opportunities for cost efficiency without diluting performance 4 Performance Intelligence Build and maintain dashboards in GA4 Looker Studio UTM GTM and platform analytics Own weekly monthly performance reporting with insights - not screenshots Translate numbers into optimisation initiatives experiments and recommendations 5 Conversion Rate Optimisation Work with design and web teams to improve landing pages and user journeys Leverage heatmaps funnel drop-offs user behaviour and A B testing to increase conversion rates 6 Client Internal Collaboration Act as the performance lead for assigned accounts - your counsel will shape decisions Present campaign insights experiments and next steps with clarity and confidence Collaborate closely with creative content SEO and tech teams to deliver integrated outcomes You re a Fit If You Have 4-6 years of hands-on performance marketing experience in an agency setup Proven results in scaling paid campaigns with measurable outcomes Ability to plan full-funnel strategies - not just operate platforms Strong command of attribution models tracking analytics and platform algorithms Excellent communication skills and a solutions-first mindset Meta Google Certifications Experience with Shopify WordPress CRM or automation tools Understanding of SEO fundamentals and programmatic tools Why Kern Culture Work with category-defining brands A culture that prioritises ideas rigour and craft - not vanity metrics Continuous learning and exposure to cutting-edge tools platforms and strategies An environment where strategy and creativity coexist - and you can influence both Job Type Full-time Pay 30 000 00 - 45 000 00 per month Work Location In person