We are looking for a data-driven Digital Marketer to fuel the customer acquisition and retention engine for our D2C division You will own the Performance Engine of the business managing paid traffic Meta Google and customer retention Email WhatsApp This role is ideal for a number-cruncher who understands that marketing is about profit not just impressions Key Responsibilities 1 Daily Weekly Responsibilities Manage and optimize Daily Ad Spend across Meta Facebook Instagram and Google Ads to maximize ROAS Return on Ad Spend execute A B tests on creative assets hooks visuals and audiences to lower Customer Acquisition Cost CAC Schedule and send weekly broadcast campaigns via Email and WhatsApp using tools like Klaviyo Interakt Monitor website traffic quality and landing page conversion rates daily Report key metrics Spend Revenue ROAS CPA to the Brand Manager in the daily standup Update the Weekly Growth Scorecard Acquisition vs Retention metrics 2 Monthly Deliverables Prepare the Monthly Growth Report Total CAC LTV Marketing Efficiency Ratio Plan the Paid Media Retention Calendar aligned with the Brand Manager s monthly sales theme Conduct a deep-dive analysis of Best Performing Creatives and brief the Content Lead on what to shoot for next month Audit and clean customer data lists Email SMS to maintain high deliverability rates Analyze cohort retention data to see if customers are returning to buy a second time Provide budget forecasting for the next month based on current performance trends 3 Cross-Department Collaboration Work with Social Media Lead to request specific ad creatives e g I need a UGC video showing the drainage test Work with Brand Manager to get approval on ad copy email subject lines and campaign angles Work with Operations to ensure advertised products are in stock and ready to ship 4 Marketing Operations Process Building Build and optimize automated retention flows Welcome Series Abandoned Cart Post-Purchase Installation Guide Document Naming Conventions for ad campaigns to ensure clean data reporting Create SOPs for launching new campaigns so the process is repeatable and error-free 5 Strategic Contributions Provide insights for Funnel Optimization Suggesting changes to the website landing page to improve conversion rates Develop LTV Lifetime Value strategies How to turn a one-time Turf buyer into a Plant buyer Benchmark our ad performance against industry standards for Home Improvement D2C Create management-ready presentations Quarterly Growth Review on channel performance Experiment with new acquisition channels e g YouTube Shorts Ads Influencer Whitelisting In a lean D2C startup the Growth Marketer will be The Hunter - Obsessed with finding current customers at the lowest possible cost The Farmer - Obsessed with nurturing existing customers through Email WhatsApp so they buy again The Scientist - Constantly testing current hypotheses e g Does Pet Safe copy sell better than Easy Install copy The Data Translator - Turning complex spreadsheets into clear insights for the Brand Manager The Tech-Savvy Marketer - Comfortable with the technical side of marketing Pixels CSV uploads CRM tagging Job Types Full-time Permanent Pay 12 500 00 - 20 500 00 per month Benefits Cell phone reimbursement Leave encashment Paid time off Work Location In person

📌 Digital Marketing Specialist (Gujarat)
🏢 ILAN INDIA
📍 Gujarat