Tasks Create and optimize PPC campaigns across platforms including Google Ads UAC Search Demand Gen YouTube Meta TikTok and ASA with a strong focus on key performance metrics Analyze and interpret campaign data to assess performance and drive data-informed decisions Identify trends and KPI s across iOS Android and Web platforms to continually improve campaign effectiveness Deliver clear actionable performance reports tailored for stakeholders highlighting impact and optimization opportunities Work closely with cross-functional teams to align campaign strategies with broader marketing and business goals Requirements Minimum of 2 years of proven experience in a Senior PPC Specialist role Proven track record of managing and optimizing PPC campaigns across both web and mobile platforms iOS Android Solid understanding of key performance metrics CPA ROI CR ROAS LTV Hands-on experience with Google Ads UAC Search Demand Gen YouTube Strong analytical skills with the ability to interpret data and deliver actionable insights experience working with Appsflyer and Firebase GA4 Experience with A B testing and conversion rate optimization Nice to have Experience with Meta Tiktok LinkedIn Job Types Full time Permanent Pay 12 133 07 - 37 748 20 per month Work Location In person