About Us We are a new-age D2C athleisure start-up crafting high-quality seamless performance wear using cutting-edge circular knitting technology Our mission is to disrupt the Indian apparel space with innovative affordable and premium-fit essentials designed for today s multi-tasking style-conscious consumers Backed by a strong in-house manufacturing capability and a test-first mindset we re building a digitally native lean and brand-first consumer business Now we re looking for a Brand Manager who can help us find Product-Market Fit PMF and scale from 0 to 1 and beyond Key Responsibilities 1 Brand Strategy Positioning Define and evolve the brand identity tone of voice and visual guidelines across channels Craft a compelling brand story aligned with our target consumers urban 18-35 comfort-first aspirational Work closely with the founder to translate business goals into consumer-first brand strategy 2 Launch Growth Planning Drive end-to-end product launch strategies from naming and packaging to GTM Work with design and e-com teams to ensure SKU-level storytelling is platform-optimized e g Meesho Flipkart own D2C site Collaborate with Marketing Manager performance teams to craft campaigns that convert 3 Content Creatives Own the content calendar and work with content creators stylists and designers Write or supervise product descriptions email copy ad copy etc across marketplaces and channels Lead shoot planning models vs mannequin vs flat lays care labels pack shots and size charts with high visual fidelity 4 Consumer Insights Lead consumer research formal informal social listening and competitor tracking Bring actionable feedback to design operations and founder regularly Identify micro-influencer trends UGC angles and community growth opportunities 5 Brand Health Metrics Define KPIs like NPS brand recall retention etc Track brand mentions reviews and unboxing feedback Iterate brand experience based on analytics and consumer behaviour Required Qualifications - 5-7 years of experience in D2C fashion lifestyle or FMCG brands early-stage brand building experience is a BIG plus Solid sense of design aesthetics and consumer psychology Can write compelling copy and brief visual teams clearly Knows how Flipkart Meesho Amazon D2C listings work Extremely execution-focused hands-on and not afraid to iterate quickly Passionate about athleisure apparel and building from scratch with ownership Bonus Experience working with freelancers agencies or marketplaces Job Types Full-time Permanent Pay 70 000 00 - 90 000 00 per month Application Question s Please mention your Current Salary package Are you comfortable for the location Noida Sector 62

📌 Brand Manager – Athleisure (Uttar Pradesh)
🏢 BRB Digital IT Services
📍 Uttar Pradesh