Position SEO Executive Department Digital Marketing Location Gurgaon Haryana Reports To Head of Marketing Company Overview At BSDPL we are a dynamic and forward-thinking company known for delivering cutting-edge design solutions and digital marketing services that elevate brands and engage audiences We re looking for a highly skilled SEO Executive to join our creative team with 2 years of experience and a strong understanding of the latest SEO trends and strategies Key Responsibilities - On-Page SEO Optimization Conduct in-depth keyword research to identify target keywords that align with business goals - Optimize website content meta tags headers images and internal links for maximum organic visibility - Off-Page SEO Optimization Develop and execute off-page SEO strategies including unique link-building campaigns on high quality domains with less than 3 spam score guest posting and outreach to reputable websites - Monitor and evaluate backlinks to ensure the health and quality of the backlink profile - Technical SEO Conduct website audits to identify technical issues that may hinder search engine crawling and indexing like site speed broken links crawl errors etc - Work with the web development team to implement SEO best practices including improving site speed mobile optimization and structured data markup schema - Monitor website traffic rankings and other key performance indicators KPIs using tools like Google Analytics Google Search Console Ahrefs SEMrush etc - Competitor Analysis Conduct regular competitor analysis to identify opportunities and threats in the SEO landscape - Benchmark SEO performance against industry competitors and suggest strategies to outrank - competitors - Work closely with content writers designers and developers to ensure that all digital assets are SEO-optimized Qualifications - Education Bachelor s degree in marketing Communications IT or any relevant field - Certification Digital Marketing certification like Google HubSpot SEMrush Academy or other recognized platforms - Experience Minimum of 2 years of professional experience in on-page off-page and technical SEO Skills - Solid understanding of SEO concepts algorithms and ranking factors - Hands-on experience with SEO tools like Google Analytics Google Search Console SEMrush Ahrefs Moz etc - In-depth knowledge of keyword research tools and content optimization techniques - Ability to analyze and interpret data to make informed decisions - Excellent communication and teamwork skills ref updazz com