Job Title Digital Marketing Specialist Location Yeshwanthpur Bangalore Department Marketing Position Summary We are seeking a results-driven Digital Marketing Specialist to manage end-to-end digital marketing activities for our medical device portfolio This role is responsible for developing executing and optimizing digital strategies that drive brand awareness lead generation and customer engagement within the healthcare sector Key Responsibilities 1 Strategy Planning Develop and implement comprehensive digital marketing strategies aligned with business goals and regulatory requirements for medical devices Conduct market research and competitor analysis to identify trends target audiences and growth opportunities Manage marketing budgets forecasts and ROI reporting 2 Website SEO Management Oversee website content strategy ensuring compliance with medical device advertising standards Optimize on-page and off-page SEO to improve search rankings and organic visibility Manage landing pages and conversion optimization 3 Content Campaign Development Create and manage content calendars blogs whitepapers case studies videos infographics Collaborate with medical and regulatory teams to ensure content accuracy and compliance Plan and execute lead generation campaigns across channels Google Ads LinkedIn Meta etc 4 Social Media Email Marketing Manage company presence on qualified networks LinkedIn YouTube etc Design and execute email automation workflows for customer nurturing and retention Track and report campaign performance using analytics tools 5 Analytics Optimization Use Google Analytics Ads Manager and CRM dashboards to measure campaign effectiveness Analyze performance data and generate actionable insights Continuously test and optimize campaigns for improved ROI 6 Cross-functional Collaboration Work closely with Product Management Sales and Clinical Affairs teams to align marketing efforts Support product launches and trade events with digital activation plans Qualifications Skills Bachelor s degree in Marketing Digital Media 3-6 years of experience in digital marketing preferably in medical devices pharmaceuticals or healthcare Strong knowledge of SEO SEM Google Ads LinkedIn Campaign Manager and marketing automation tools Experience with website CMS e g WordPress and analytics platforms Excellent communication analytical and project management skills Preferred Experience working with B2B healthcare professionals and distributors Familiarity with CRM tools Certification in Google Ads Analytics HubSpot Job Type Full-time Pay 25 000 00 - 50 000 00 per month Benefits Health insurance Leave encashment Life insurance Paid sick time Provident Fund Work Location In person

📌 Digital Marketing Specialist (Karnataka)
🏢 Futura Surgicare
📍 Karnataka