Position Public Relations Officer PRO Department Administration Reports to Hospital Director HR Admin Head Job Summary The Public Relations Officer PRO is responsible for managing the hospital s image reputation and communication with patients attendants media and external stakeholders The role involves ensuring smooth communication handling patient relations organizing promotional activities and maintaining a positive public image of the hospital Key Responsibilities 1 Patient Attendant Relations Act as the first point of contact for patient queries concerns and grievances Ensure patient satisfaction by resolving complaints promptly and professionally Provide information regarding hospital services facilities and processes Coordinate with medical and non-medical staff to ensure smooth patient experience 2 Public Relations Communication Maintain positive relations with patients families local communities and media Draft press releases newsletters and communication material for hospital publicity Handle media inquiries press coverage and hospital events Develop internal communication strategies to keep staff informed and motivated 3 Marketing Branding Support Assist in hospital branding promotional campaigns and awareness drives Coordinate health camps seminars and community outreach programs Support digital and social media presence of the hospital 4 Administrative Liaison Work Liaise with government departments corporate clients and insurance companies for smooth operations Maintain patient feedback reports and share regular MIS with management Support accreditation and quality audits by ensuring proper communication flow Skills Competencies Excellent communication and interpersonal skills Strong problem-solving and conflict-resolution abilities Good organizational and coordination skills Professional demeanor with empathy and patience Ability to handle pressure and maintain confidentiality Qualifications Experience Graduate Postgraduate in Public Relations Hospital Administration Marketing 2-5 years of experience in PR preferably in a hospital or healthcare setup Knowledge of healthcare regulations and patient rights is desirable Work Conditions Based in hospital premises Requires flexibility in working hours including weekends or emergencies Job Type Full-time Pay 10 735 60 - 38 527 50 per month Work Location In person