About the Role As Fotello s first Content Marketer in-person Gurugram you ll define our voice and build a high-velocity content engine from the ground up You ll craft stories that convert - website copy landing pages case studies emails and social while partnering closely with founders performance marketing design product and customer success Responsibilities - Own the content calendar across the funnel TOFU education MOFU case studies BOFU landing pages and lifecycle emails - Write and ship conversion-grade assets homepage LP copy comparison pages objection-handling sections onboarding and re-activation emails - Turn customer interviews into crisp case studies and proofs - quotes metrics before after visuals - Collaborate with performance to produce ad- LP pairs iterate based on data CTR CVR CPA activation - Lead basic SEO intent research briefs internal linking and measurement via Search Console GA4 - Partner with product on feature launches-naming messaging release notes and GTM content Qualifications - 2-5 years in B2B SaaS content or product marketing with a solid IC hands-on track record - Fluency across formats web copy emails blogs guides social posts comfort editing for clarity and flow - Conversion mindset you write to move metrics not just fill calendars - Research chops customer interviews founder knowledge extraction objection handling - Working knowledge of GA4 Search Console and a CRM marketing tool HubSpot Customer io - Excellent written English crisp structure and a bias for specifics over adjectives ref updazz com