Business Piramal Consumer Healthcare Department Marketing Location Kurla Travel Medium Job OverviewThe individual in this role is responsible for developing and implementing marketing plans to address brand requirements leading and generating consumer shopper insights managing the communication strategy monitoring the key brand parameters to ensure better planning and driving digital campaigns activations for the brand and driving omni-channel business for the brand Key Stakeholders InternalSales team Analytics team Consumer Insights Media and PR team R D and Innovation team Key Stakeholders ExternalCreative and Media agencies Trade Activation agencies Market research agencies Customers Trade and shopper Reporting StructureWill report to - Chief Manager- Marketing Experienceo Strong understanding of brand building on E-commerce Marketplaces and Quick Commerce and key in-platform performance marketing levers Competencieso Well versed in the digital ecosystem with hands on experience in executing digital first campaigns - influencer marketing performance content and performance marketing o Experience in beauty and personal category on digital and Ecommerce ecosystems o Analytical skills versed in analyzing Pi 1DS data or equivalent data sources o Robust Communication and presentation skills