Designation Manager - Performance Marketing Key Responsibilities Plan execute and optimize performance marketing campaigns across Google Ads Meta Facebook Instagram LinkedIn and other digital platforms Analyze campaign performance and optimize for CPL ROAS CPA and other key KPIs Conduct A B testing on ad creatives copy landing pages and audience segments Monitor and manage campaign budgets effectively to maximize ROI Develop audience targeting strategies using interest-based lookalike and retargeting audiences Collaborate with creative teams to develop high-performing ad creatives and landing pages Generate detailed reports and insights on campaign performance and recommend optimizations Stay updated on the latest industry trends algorithms and best practices in digital advertising Requirements 4 years of experience in performance marketing digital advertising Strong knowledge of Google Ads Facebook Ads Manager LinkedIn Ads and other paid media platforms Hands-on experience with Google Analytics Google Tag Manager and tracking implementations Expertise in bid management keyword research and conversion tracking Strong analytical skills with proficiency in Excel Google Sheets and data visualization tools Ability to work in a rapid-paced environment with tight deadlines Excellent communication and presentation skills Preferred Qualifications Google Ads and Meta Blueprint certifications are a plus Experience in e-commerce lead generation or B2B marketing campaigns Job Type Full-time Benefits Health insurance Work Location In person

📌 Manager - Performance Marketing (Maharashtra)
🏢 Eggfirst Advertising and Design
📍 Maharashtra