Job Location Kolkata Position Digital Marketing Manager Experience 6 years Qualifications BBA MBA in marketing Joining As soon as possible Skills Key Responsibilities Strategy Team Performance Performance Strategy Budget Ownership Design own and execute the end-to-end performance marketing strategy PPC Paid Social Display Retargeting to drive CPA LTV and Lead Quality targets Responsible for managing and optimizing the entire digital marketing budget for maximum Return on Investment ROI Team Leadership Supervision Manage mentor and guide a small team of Digital Marketing Executives Associates Conduct goal setting performance reviews and skill development for the team to ensure high standards of execution Creative Content Management Oversee the ideation and creation of all marketing content ensuring brand consistency and performance optimization MANDATORY Proficiency in Graphic Designing Video Editing is essential for final asset review and hands-on work when needed Desirable Experience in leveraging AI tools to enhance and scale creative asset production Analytics Optimization Utilize Google Analytics GA4 CRM and ad platform data to build dashboards interpret complex funnels and provide actionable insights to senior leadership Lead A B testing and conversion rate optimization CRO efforts across landing pages and ad creatives Candidate Profile Experience 3 years in a core Digital Marketing role with at least 1 year in a supervisory or team lead capacity Expertise Demonstrable experience in managing large-scale paid media budgets and achieving quantifiable results CPA ROAS Technical Proficiency Expert knowledge of Google Ads Meta Ads Manager GA4 and strong proficiency in a Graphic Design tool Skills Robust analytical aptitude critical thinking problem-solving and leadership ability to motivate a team Compensation Growth Salary Highly competitive and Best in the Industry Growth Climb to leadership positions as the company scales Job Type Full-time Pay 40 000 00 - 50 000 00 per month Benefits Health insurance Ability to commute relocate Salt Lake Kolkata West Bengal Reliably commute or planning to relocate before starting work Preferred Application Question s Current Salary Notice Period Education Bachelor s Preferred Experience Social media marketing 6 years Preferred Insurance Industry 3 years Preferred Google AdWords 7 years Preferred Linkedin Ad posting and marketing 7 years Preferred Digital marketing 7 years Preferred Meta Ad 7 years Preferred AI Tools 7 years Preferred Graphic Design tool 7 years Preferred Location Salt Lake Kolkata West Bengal Preferred Work Location In person

📌 Digital Marketing Manager (West Bengal)
🏢 BIGHNESH
📍 West Bengal