About the Role We are looking for a results-driven Digital Marketing Executive with strong expertise in Meta Ads Google Ads AI-driven marketing tools and basic WordPress management The ideal candidate should be capable of planning executing optimizing and analysing online marketing campaigns to generate high-quality leads and contribute to business growth Key Responsibilities Paid Advertising Primary Responsibility Plan create and manage Meta Facebook Instagram Ads and Google Ads campaigns Search Display YouTube Performance Max Conduct campaign optimization A B tests audience segmentation bidding strategy and creatives Track daily performance adjust budgets and ensure high ROI and CPL targets Implement remarketing lookalike audiences and conversion tracking Keyword research competitor analysis and custom audience building AI-Driven Marketing Use AI tools ChatGPT Midjourney Canva AI AdCreative AI etc to generate ad creatives landing page copy email campaigns and automation flows Leverage AI for campaign insights predictive analysis and performance optimization Build automated workflows for lead nurturing using AI-powered CRMs or marketing platforms Website Landing Page Management Update and maintain website content using basic WordPress knowledge Coordinate landing page creation for campaigns using Elementor or similar tools Optimize website for SEO basics meta tags page speed keywords insertion Ensure tracking codes pixels and conversion events are correctly installed Analytics Reporting Analyze campaign performance using GA4 Meta Ads Manager and Google Ads Dashboard Generate weekly monthly performance reports with insights and improvement plans Measure funnel metrics CTR CPC CPL CPM ROI Content Coordination Oversee creation of marketing content creatives and videos with internal external teams Coordinate with designers agencies and sales teams for lead handover and follow-ups Manage basic social media posting engagement optional Required Skills Minimum 3 years experience in Meta Ads Google Ads mandatory Strong understanding of performance marketing strategies Knowledge of AI tools for content creative and automation Basic experience with WordPress editing pages plugins blogs Proficiency in Google Analytics GA4 Tag Manager and Pixel setups Robust analytical skills and ability to interpret data Excellent communication and creative thinking abilities Preferred Skills Experience in Real Estate Marketing optional Knowledge of SEO basics Familiarity with CRMs Farvision optional Creative mindset with hands-on experience in Canva or similar tools Job Type Full-time Pay 30 000 00 - 50 000 00 per month Benefits Provident Fund Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 BALAJI FURNITECH
📍 West Bengal