About the roleTo own every word that shapes how Alaan sounds reads and connects They ensure that every sentence is clear human and distinctly Alaanrp memorable language across every format - from video scripts and carousels to website copy emails and PR stories They ensure that every sentence is explicit human and distinctly Alaan What you ll do- Brand Campaign Copywriting - Write key messages taglines and copy for brand and product campaigns - Create narrative frameworks and hooks that guide campaign storytelling - Collaborate with the Marketing Manager for alignment and with the Content Manager for social adaptation Output Compelling story-led copy that strengthens brand identity and drives awareness - Website Landing Page Copy - Write and update website and landing-page content for features pricing and campaigns - Translate product updates and launches into explicit customer-facing language - Partner with Product Marketing for accuracy and positioning Output Clear consistent and conversion-focused communication across web touchpoints - Paid Ad Copy - Write and test ad copy variations for Meta LinkedIn and Google - Optimize headlines CTAs and captions for click-through and conversion- Maintain a repository of high-performing ad lines and frameworks Output Ad copy that delivers measurable performance improvement - Long-Form Thought Leadership - Write blogs interviews and reports e g CFO Series partner spotlights - Ghostwrite founder leadership team posts and articles - Research topics relevant to finance tech and leadership to propose outreach content Output High-quality long-form writing that establishes Alaan s credibility and thought leadership - Email Newsletters Brand Communication - Write monthly or campaign-based newsletters for the finance community and customers - Ensure tone consistency and engaging storytelling in every issue Output Regular high-quality newsletters that nurture community connection - Tone Voice Governance - Maintain Alaan s brand voice guide - Review major marketing materials for tone clarity and consistency Output Unified recognizable voice across all brand touchpoints What we are looking for- 1-5 years of experience in copywriting prior experience in B2B SaaS fintech or B2B is a plus- A strong portfolio showcasing brand campaigns product storytelling and digital copy- Ability to switch seamlessly between short-form and long-form writing styles- Comfortable working with product design and marketing stakeholders- Strong research and narrative skills - able to simplify complex topics into compelling stories- Detail-oriented editing skills with a sharp eye for grammar tone and consistency- Proactive mindset with the ability to own projects end-to-end and meet fast-moving deadlines- Passion for storytelling and building a differentiated memorable brand voice- Ability to work collaboratively in a fast-paced environment - Solid ownership of your work Nice to Have - Prior experience in B2B Saas Fintech or B2B- Prior startup experience- Good understanding of UAE audience nuances and cultural context- Understanding of performance marketing basics A B testing CTR improvements CTA optimization What s in it for you- Contribute to building the Middle East s most beloved fintech brand from the ground up- Benefit from a role with significant ownership and accountability- Thrive in a flexible hybrid culture with ample work-life balance- Participate in exciting offsite events- Competitive salary and equity- Enjoy additional perks like travel allowances gym memberships and more ref updazz com