Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance You ll plan launch and optimize paid campaigns across Google Meta TikTok build high-converting landing pages and run lifecycle programs Email WhatsApp that move leads from click booking You ll partner closely with Sales to improve lead quality routing and conversion Key Responsibilities 1 Paid Performance Marketing Own full-funnel campaigns across Google Ads Search PMax Display YouTube Meta TikTok and relevant travel affiliates OTAs Build account structures keyword strategies negatives audiences and bid budget plans by market UAE international Set up UTM governance conversion tracking via GA4 GTM and offline conversions CRM feedback loops Run continuous A B tests ad copy creatives landing pages audiences bidding and drive CRO on-site Create and manage landing pages Webflow WordPress Elementor or similar ensure speed mobile UX and SEO hygiene Report weekly on ROAS CAC CPL CPA CVR CTR Impression Share and channel-wise contribution to bookings 2 Email WhatsApp Marketing Sales Coordination Plan build and send Email WhatsApp journeys welcome browse abandon cart lead nurture re-engagement post-booking upsell Segment audiences by intent nationality destination interest and lifecycle stage personalize offers Improve deliverability and opt-ins manage templates sender IDs and compliance opt-in opt-out data privacy Work with Sales Contact Center to refine lead routing SLA scoring and feedback on lead quality by campaign Create campaign assets briefs short-form copy basic visuals with designers creators maintain brand consistency Skills Qualifications - Proven track record running performance campaigns at scale preferably travel e-commerce hospitality Robust hands-on with Google Ads Meta Ads TikTok Ads GA4 GTM Looker Studio dashboards and basic Excel Sheets Experience with email CRM and WhatsApp platforms e g HubSpot Mailchimp MoEngage WebEngage etc Comfort with A B testing CRO tools Google Optimize alternatives VWO Optimizely Hotjar Clarity Data-driven mindset can translate insights into clear actions and forecasts Bonus Points - Experience in media buying across other channels Understanding of marketing psychology and user behavior Familiarity with the Travel industry Job Type Full-time Pay 35 000 00 - 55 000 00 per month Benefits Health insurance Leave encashment Paid sick time Provident Fund Work Location In person