Key Responsibilities Plan set up and manage paid advertising campaigns across Google Ads Meta Ads Facebook Instagram and other platforms Conduct keyword research and audience targeting Write ad copy and coordinate with the design team for creatives Monitor daily performance and adjust campaigns to improve CTR CPC CPA and ROAS Run A B tests on ad creatives and landing pages Analyze campaign data using Google Analytics Ads Manager and other tools Prepare regular performance reports and provide actionable insights Stay updated on industry trends and platform changes Suggest recent strategies for improving performance and scaling successful campaigns Requirements 1-2 years of proven experience in managing paid ad campaigns Google Ads Facebook Instagram Strong understanding of digital advertising concepts and performance metrics CTR CPA ROAS etc Experience with Google Ads Manager Meta Ads Manager and Google Analytics Ability to interpret campaign data and make performance-based decisions Good communication skills and the ability to explain ad performance to non-technical teams Strong attention to detail especially when managing budgets and targeting Ability to work independently and manage multiple campaigns Comfortable working remotely and on a deadline-driven contract Job Type Full-time Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 HANSRAJ VENTURES PRIVATE
📍 West Bengal