Job Title Senior Digital Campaign Specialist Key ResponsibilitiesCampaign Strategy Execution Develop and implement data-driven campaign strategies across platforms Google Ads Meta LinkedIn YouTube Display Programmatic Design launch and manage lead-generation campaigns with a strong focus on ROI and efficiency Ensure budget allocation across platforms aligns with business priorities and performance outcomes Budget Optimization Spend Efficiency Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions Optimize bidding strategies CPC CPA CPL ROAS-focused and reallocate budgets based on performance Identify underperforming channels ads and implement corrective measures to improve ROI Forecast and report on campaign spends ensuring transparency and accuracy in cost management Performance Optimization Conduct rigorous A B testing for creatives audiences landing pages and bidding models Implement advanced targeting retargeting and segmentation strategies to drive lead quality Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency Analytics Reporting Track and analyze KPIs CPL CPA CTR ROAS lead quality using Google Analytics Data Studio and platform dashboards Provide detailed reports with actionable insights and recommendations to improve spend efficiency Apply attribution models to understand and optimize multi-touch campaign performance Cross-Functional Collaboration Partner with sales and CRM teams to align lead-generation goals with business objectives Work with creative and content teams to deliver high-performing ad assets Collaborate with marketing leadership on forecasting and budget planning Requirements Bachelor s degree in Marketing Business or a related field Master s preferred 5 years of proven hands-on experience managing and optimizing multi-channel digital campaigns Demonstrated success in managing large campaign budgets while reducing CPL and maximizing ROI Expertise in Google Ads Meta Ads Manager LinkedIn Campaign Manager and programmatic platforms Solid analytical skills with proficiency in GA4 Tag Manager Looker Studio or equivalent tools Deep understanding of bidding strategies CPC CPA CPM ROAS and budget pacing Excellent communication skills to present insights and recommendations to stakeholders Job Type Full-time Pay 40 000 00 - 60 000 00 per month Work Location In person

📌 Senior Digital Campaign Specialist (Tamil Nadu)
🏢 IIET Society
📍 Tamil Nadu