Skill required Marketing Operations - Adobe Campaign Classic Designation Marketing Platform Automation Analyst Qualifications Any Graduation Years of Experience 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital cloud and security Combining unmatched experience and specialized skills across more than 40 industries we offer Strategy and Consulting Technology and Operations services and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers Our 699 000 people deliver on the promise of technology and human ingenuity every day serving clients in more than 120 countries We embrace the power of change to create value and shared success for our clients people shareholders partners and communities Visit us at www accenture com What would you do oAPI Integration Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities oMarketing Automation Best Practices Knowledge of Marketing Automation best practices oHTML and CSS Familiarity with HTML and CSS for email template customization oReporting and Analysis Experience in campaign reporting and analysis including tracking key performance indicators KPIs and providing actionable insights What are we looking for Adobe Campaign Classic Certification Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered Roles and Responsibilities Requirements Campaign Planning and Requirements Gathering oCollaborate with Project Manager and or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks if any oAssist in the execution of campaign strategies including audience segmentation journey mapping and content creationoProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and Development oCreate and configure offers workflows mail templates landing pages and automations to support campaign executionoCreate and manage automated journeys including welcome series nurture campaigns and triggered communicationsCampaign Execution and Management oSet up and execute email SMS direct mail social paid and other marketing broadcast or journey-based campaign using Adobe Campaign ClassicoCreate landing pages within Adobe Campaign Classic tool as per brief providedoEnsure accurate targeting and segmentation of campaign audiencesoMonitor campaign performance and engagement metrics providing regular reporting and analysis to stakeholdersoConduct A B testing and optimization to improve campaign effectiveness and customer experienceoTroubleshoot and resolve any technical issues related to campaign executionWork Orchestration and Data hygiene oFully understand ticketing request management tool and accurately record updates data points timestamps etc to provide seamless campaign experience to both internal and external stakeholdersoAdhere to all Desktop Procedures DTPs Standard Operating Procedures SOP along with checklist and other significant process document to carry out all required tasksoComplete all required reports so that accurate numbers are reported to both client and leadershipMust Have Skills oAdobe Campaign Classic Expertise In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL JavascriptoDatabase Management Proficiency in understanding database concepts and its application within campaign management Any Graduation About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women