Job Summary The Google Ads Specialist will be responsible for planning executing and optimizing paid search campaigns on Google Ads to achieve business objectives The role involves keyword research ad creation bid management campaign analysis and performance reporting to maximize ROI Key Responsibilities Campaign Management Create manage and optimize Google Ads campaigns Search Display Video Shopping and Performance Max Develop effective ad copies and visuals that meet campaign objectives Monitor keyword performance and adjust bids for optimal results Keyword Competitor Research Conduct in-depth keyword research to target high-performing terms Analyze competitors ads and identify market opportunities Performance Analysis Reporting Track KPIs like CTR CPC Conversion Rate and ROAS Prepare weekly monthly performance reports for management Provide actionable insights to improve campaign results Budget Bid Management Allocate daily monthly ad budgets efficiently Monitor spend and ensure campaigns stay within budget while maximizing returns Optimization A B Testing Perform A B testing for ad copies landing pages and targeting options Improve Quality Score and reduce overall CPC for campaigns Collaboration Coordinate with the marketing team for landing page optimization Work with designers and content teams for creative ad materials Required Skills Qualifications Proven experience with Google Ads Search Display Video Shopping campaigns Strong knowledge of Keyword Planner Google Analytics and Tag Manager Ability to analyze data and present actionable insights Experience in A B testing and ROI-driven ad management Certification in Google Ads preferred Basic knowledge of SEO digital marketing is a plus Key Performance Indicators KPIs Click-Through Rate CTR improvement Conversion Rate Cost Per Conversion Return on Ad Spend ROAS Lead or sales generation as per business goals Job Type Full time Pay From 30 000 00 per month Schedule UK shift Supplemental Pay Overtime pay Work Location In person

📌 Google Advertiser (Chandigarh)
🏢 JPH IT Sol.
📍 Chandigarh