We are seeking a energetic and creative Fashion Brand Manager to lead the development positioning and performance of our brand across all channels This role requires a deep understanding of fashion trends consumer behavior and strategic marketing to build brand equity drive sales and ensure consistent brand messaging Key Responsibilities Brand Strategy Development Define and implement the overall brand vision positioning and strategy Develop seasonal and long-term brand plans aligned with business objectives Work closely with design merchandising and production teams to ensure alignment with brand identity Marketing Communication Lead 360 marketing campaigns - digital print social influencer PR and events Oversee the creation and execution of content calendars and brand storytelling initiatives Collaborate with the digital team for e-commerce branding SEO SEM and paid campaigns Product Collection Positioning Provide inputs on product range pricing and collection launches to ensure market relevance Monitor competitor activities and market trends to inform collection development Retail Visual Merchandising Ensure brand consistency across retail touchpoints both online and offline Collaborate with the visual merchandising team for seasonal store rollouts and in-store branding Collaboration Partnerships Identify and manage brand collaborations influencers and celebrity endorsements Liaise with PR agencies and event management teams for fashion shows pop-ups and media presence Analytics Reporting Track brand health customer insights and campaign performance metrics Prepare monthly brand performance reports and present to management Requirements Bachelor s degree in Fashion Management Marketing Communications or a related field MBA is a plus 5 years of experience in brand management preferably in fashion or lifestyle brands Strong knowledge of fashion trends retail markets and consumer behavior Excellent communication leadership and project management skills Proficiency in tools such as Adobe Creative Suite Canva Excel Google Analytics and social media platforms Experience working with creative teams PR agencies and cross-functional departments

📌 Fashion Brand Manager (New Delhi)
🏢 Space 5
📍 New Delhi