Role Overview The Digital Marketing Manager will be responsible for driving measurable growth in brand visibility admissions and digital engagement This role combines strategic thinking creative execution and data-driven decision-making to strengthen the school s online reputation and lead-generation ecosystem You will be accountable for increasing qualified leads improving conversion rates and achieving digital campaign ROI targets Key Responsibilities 1 Digital Strategy Growth Develop and execute a results-focused digital marketing strategy to achieve quarterly and annual admission goals Plan and manage performance marketing campaigns Google Ads Meta Ads etc to generate high-quality leads with measurable ROI Conduct regular competitor analysis and market insights to identify current opportunities for digital growth 2 Content Branding Build a strong consistent digital brand identity aligned with the school s innovation-driven philosophy Design and manage content calendars social media blogs newsletters and videos to enhance engagement Collaborate with creative teams to produce impactful visuals short films and digital brochures 3 Lead Generation Conversion Implement and optimize lead funnels through SEO landing pages email automation and remarketing campaigns Track nurture and convert leads via CRM systems ensure a seamless digital-to-admission journey Conduct A B testing to maximize conversion rates and minimize cost-per-lead CPL 4 Analytics Performance Measurement Measure analyse and report key metrics lead generation engagement rate CTR ROI and conversion rate Use Google Analytics Meta Insights and CRM dashboards for real-time performance tracking Provide monthly performance reports with data-driven insights and actionable improvement plans 5 Collaboration Innovation Work closely with academic and outreach teams to promote events workshops and new programs Explore emerging digital platforms YouTube influencer collaborations community marketing Introduce innovative campaigns that strengthen the school s digital footprint and community presence Qualifications Skills Bachelor s Master s degree in Marketing Digital Media Business or related field 3-5 years of proven digital marketing experience preferably in education edtech or service-based industries Strong command over SEO SEM Google Ads Meta Ads email automation and analytics tools Hands-on experience with CRM systems Excellent project management analytical and communication skills Ability to lead campaigns independently and deliver measurable outcomes under tight timelines Performance Expectations Achieve a 20 -30 increase in qualified leads within the first 6 months Reduce cost per acquisition CPA through optimized ad campaigns Grow organic website traffic and social engagement by at least 25 year-over-year Maintain a strong brand reputation score across online platforms What We Offer Competitive compensation Freedom to innovate and lead digital transformation in a growing educational brand Exposure to strategic decision-making and long-term brand development Supportive collaborative and innovation-driven work culture Job Type Full-time Pay 70 000 00 - 80 000 00 per month Work Location In person

📌 Digital Marketing Manager (Gujarat)
🏢 DA Group
📍 Gujarat