Description About the Role We are looking for a detail-oriented motivated and growth-driven Email Marketing Executive to join our digital marketing team This entry-level position offers an exciting chance to learn and grow in the fields of email marketing lifecycle marketing CDP AI-powered personalization and advanced Martech tools The ideal candidate is eager to explore new technologies perform competitor benchmarking and contribute to building a world-class digital marketing function Key Responsibilities Campaign Execution Coordination - Assist in planning scheduling and deploying Email SMS and WhatsApp campaigns across multiple geographies - Coordinate with designers copywriters and product teams to ensure timely creative and content delivery Automation Lifecycle Journeys - Learn and implement automated workflows welcome cart abandonment post-purchase re-engagement - Ensure error-free execution of lifecycle campaigns to improve customer engagement Data Management Analytics - Support customer list segmentation data hygiene and campaign targeting - Track and report campaign performance open rates CTR conversions revenue contribution - Learn to use Customer Data Platform CDP for segmentation personalization and reporting AI Competitor Research Martech Adoption - Learn and apply AI tools for personalization content optimization and performance enhancement - Conduct competitor benchmarking to identify industry best practices in luxury e-commerce marketing Gain exposure to and experiment with advanced Martech technologies ESP CDP automation platforms analytics tools Continuous Optimization - Participate in A B testing for subject lines templates offers and journey flows - Document learnings and propose actionable recommendations for improving KPIs Cross-functional Collaboration - Work closely with creative content product and analytics teams to deliver high-quality campaigns - Ensure alignment with business objectives seasonal promotions and revenue goals ref updazz com