About Axis My India Axis My India Limited is India s leading consumer data intelligence company committed to enabling data-driven decision-making It has launched the A App a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs The app follows a PHYGITAL model leveraging Axis My India s vast network of 5 000 locations across 700 districts Powered by Google Cloud and Google Gen AI it continuously learns and improves to deliver better user experiences Role Overview Axis My India is seeking a Head of Content Strategy to lead the sourcing curation and programming of content for Bharat and rural audiences on the Axis My India app This is not a social media content creator role it s about building a content engine that engages millions of users daily with relevant authentic and inclusive content The role demands deep understanding of Bharat consumers strong content programming expertise and the ability to forge partnerships that bring unique impactful content to life Key Responsibilities Define a long-term content strategy and roadmap that prioritizes categories relevant and catering to Bharat infotainment agriculture health news utility and sports Curate and schedule content that is fresh relevant and localized to user needs ensuring daily stickiness and engagement Identify and onboard regional publishers NGOs and content creators to bring authentic hyperlocal stories and insights Build strong relationships to secure steady content supply Build and maintain a robust pipeline of content ensuring continuity and diversity while reflecting cultural nuances and regional preferences Manage negotiations with content providers for licensing syndication and acquisition ensuring legal compliance and cost-effectiveness Leverage app analytics and consumer research to understand what resonates with Bharat audiences and use insights to fine-tune content Adapt content into multiple languages and culturally appropriate tones and formats ensuring inclusivity across India s diverse population Create frameworks and dashboards to measure content engagement effectiveness and stickiness Continuously refine based on insights Develop original formats tailored for Bharat audiences such as voice-based storytelling utility-driven content and short-form informational videos Requirements Education Bachelor s degree in Mass communication or Journalism or Literature or Media Studies Master s degree in Marketing Strategy or MA in Media Journalism or Rural Development Experience 10 years of experience in content strategy programming or curation Prior experience in vernacular media regional OTT digital content platforms or Bharat-first consumer platforms Strong track record in building and scaling content ecosystems for rural vernacular markets Proven experience in partnerships licensing and managing diverse content portfolios Creative and Operating Skills Sharp editorial judgment with ability to identify content that engages and informs Bharat Data-driven mindset ability to use analytics to refine strategy Excellent project management skills able to deliver quality content at scale and on time Creative ideation for new formats and engagement models e g voice-based utility content Ability to balance consumer aspirations with grassroots realities Strong storytelling ability with sensitivity to cultural and linguistic nuances What We Offer A front-row seat to one of India s most ambitious citizen-tech platforms High-visibility role with direct access to CXOs and government leadership Entrepreneurial work environment backed by Axis My India s credibility and reach Competitive pay with performance-linked incentives Benefits Market-competitive salary and benefits package Opportunity to make significant contributions to a dynamic company Walking distance from Chakala metro station making commuting easy and convenient At Axis My India we value discipline and focus Our team members wear brand on sleeves adhere to a no-mobile policy during work hours and work from our office with alternate Saturdays off If you thrive in a structured environment and are committed to excellence we encourage you to apply

📌 Content Strategy – Bharat & Rural Audiences (Mumbai)
🏢 AXIS MY INDIA
📍 Mumbai