BusinessStrategy

What Pop Mart’s Sentosa bakery says about the business of IPs

Pop Mart took over a two-storey standalone villa opposite Universal Studios Singapore. (Source: Reuters/Edgar Su)

By Tong Van August 5, 2026

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The toymaker behind the Labubu phenomenon, Pop Mart, has opened its first dessert concept outside China at Resorts World Sentosa in Singapore. Pop Mart took over a two-storey standalone villa opposite Universal Studios Singapore. While the ground floor is a retail store, the upper floor houses the brand’s first Pop Bakery in Southeast Asia. The menu includes a Twinkle Twinkle coconut mousse, a Puck ‘xiao long bao’ dessert of soy milk panna cotta with biscuit-stick chopsticks, and Lab

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