Paid Media Manager Key Responsibilities 1 Paid Media Strategy Develop manage and execute paid media strategies that align with business goals and marketing objectives Identify the target audience and create a structured paid media funnel strategy for customer acquisition engagement and retention 2 Campaign Management Plan execute and optimize paid search display and social media campaigns across platforms like Google Ads Facebook Ads LinkedIn Ads Instagram and others Manage campaign setup including audience targeting bidding strategies ad copy creatives and landing pages Monitor and manage paid media budgets to maximize return on investment ROI and achieve campaign goals 3 Performance Optimization Continuously monitor and analyze performance data to optimize campaigns Conduct A B testing on ad creatives landing pages and targeting strategies to improve performance 4 Ad Copy and Creative Collaboration Work closely with the creative and content teams to develop compelling ad copy and visuals that resonate with the target audience Ensure that ads follow brand guidelines while being optimized for each platform s specific format 5 Keyword and Audience Research Conduct keyword research for search campaigns identifying top-performing keywords to maximize ad visibility Analyze audience behavior to create highly targeted ad campaigns that reach relevant demographics and personas Build and refine custom audience segments using retargeting lookalike audiences and CRM data Track analyze and report on campaign performance using tools like Google Analytics Facebook Ads Manager and other relevant analytics platforms Create detailed performance reports highlighting key metrics such as ROI conversion rates cost per acquisition CPA and click-through rates CTR 6 Budget Management Manage and allocate paid media budgets across different campaigns and platforms to maximize efficiency 7 Collaboration Work with cross-functional teams including marketing sales creative and content to ensure alignment on campaign goals Collaborate with external agencies or vendors if applicable to manage media buying and paid campaign execution Skills and Qualifications Education Bachelor s degree in Marketing Business Communications or a related field Experience 3-6 years of experience managing paid media campaigns search social display in a digital marketing role Skills Proficiency in Google Ads Facebook Ads Manager LinkedIn Ads and other paid media platforms Excellent communication and presentation skills to explain campaign performance to stakeholders Ability to work in a quick-paced environment and manage multiple campaigns clients simultaneously Job Type Full-time Pay 45 000 00 - 75 000 00 per month Work Location In person