About Affinity Affinity is pioneering new frontiers in AdTech developing solutions that push past today s limits and open up current opportunities We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints Operating across 10 markets in Asia the US and Europe with a team of over 500 experts we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens Role Sr Manager Marketing Operations Work Location Mumbai Malad Product Across Affinity Products About Role As a Senior Manager - Marketing Operations you will be responsible for leading CRM system integrations ensuring seamless adoption of HubSpot across teams and supporting business units with robust data-driven reporting and attribution models The role requires strong technical expertise stakeholder management and the ability to translate business needs into scalable CRM solutions Roles Responsibility CRM System Management Integration - Lead HubSpot implementation and ensure smooth integration with internal systems like Pipedrive Oversee integration between Pipedrive and HubSpot for seamless data flow across business units Attribution Reporting - Develop and maintain multi-touch attribution models reports and dashboards for data-driven decisions Deliver actionable insights through data analysis to support ROI measurement and decision-making Stakeholder Enablement Training - Train sales and marketing teams to maximize CRM adoption and effectiveness Partner with stakeholders to understand evolving requirements and translate them into CRM workflows Act as the point of contact for HubSpot-related queries and provide ongoing guidance Operations Process Optimization - Streamline CRM workflows automate processes and enforce data hygiene standards Continuously review and improve lead management pipeline stages and workflow automation Identify bottlenecks in CRM processes and recommend process enhancements Cross-Functional Collaboration - Partner with Sales Marketing Product and Tech teams to align CRM with business needs Support marketing campaigns by ensuring CRM workflows email lead scoring workflows customer journeys are set up correctly Collaborate with Finance and BI teams to integrate CRM data with business performance reporting systems Governance Compliance Support - Ensure CRM operations follow compliance guidelines and maintain system reliability Plan and oversee regular data backups and disaster recovery processes Leadership Strategic Impact - Drive the CRM roadmap implement best practices and mentor internal teams for long-term success Required Skills 10 years of proven experience in CRM migration and implementation with strong expertise in HubSpot Hands-on experience with at least one additional CRM Salesforce Zoho or Pipedrive is an advantage Strong understanding of B2B sales environments and multi-business ad network ecosystems Expertise in integrating diverse internal systems with CRM platforms Experience in training and supporting sales teams

📌 Sr. Manager, Marketing Operations (affinity) (Maharashtra)
🏢 Affinity Global Advertising
📍 Maharashtra