We are looking for a talented and driven Marketing Executive with proven B2B experience in the software industry The ideal candidate will be responsible for increasing brand visibility delivering qualified leads to the Sales team and ensuring effective communication with our existing customers This role offers a chance to work with an experienced technology company with over 20 years in the industry and an opportunity to influence and shape the future of our marketing initiatives Key Responsibilities Marketing Campaigns Develop and execute multi-channel B2B marketing campaigns across digital and traditional platforms Support divisional marketing strategies by understanding product offerings and target markets Create and manage marketing sales collateral Digital Marketing Manage digital campaigns lead generation email marketing and website content Track and report KPIs to optimize campaign performance Content PR Write engaging content for websites social media PR releases newsletters and marketing campaigns Handle PR media communication and brand-building activities Event Management Plan and execute physical and virtual events webinars and product demos Coordinate with internal teams vendors and stakeholders for seamless event delivery Customer Communication Support customer-facing teams with effective communication strategies Ensure existing customers feel valued through consistent engagement and communication Skills Experience RequiredEssential Skills Proven experience in B2B multi-channel marketing campaigns Robust digital marketing knowledge and experience with lead-generation tools Excellent communication and presentation skills Experience in content writing for web PR and social media Strong project management abilities with the capability to manage multiple projects under tight deadlines Technical Skills Proficiency in MS Office Word Excel PowerPoint Access Working knowledge of Adobe Creative Suite In Design Illustrator Familiarity with CRM and marketing automation tools preferred Industry Experience Experience working in the IT software or cybersecurity sector Personal Attributes Highly motivated and proactive Strong attention to detail with impeccable grammar Creative thinker with strong problem-solving abilities Organized enthusiastic and service-oriented Comfortable working with KPI-driven targets Job Type Full-time Pay 300 000 00 - 1 000 000 00 per year Benefits Paid sick time Paid time off Provident Fund Experience Digital marketing 2 years Preferred Language English Preferred Work Location In person