About SailPoint SailPoint is the leader in enterprise identity security Our identity security solutions provide organizations with the visibility and control they need to manage and secure access to all applications and data for all identities across their hybrid enterprise We deliver an integrated set of capabilities that enable organizations to discover govern and secure all identities including employees contractors partners and bots and all access including applications data and infrastructure Join us and help shape the future of identity security The Opportunity SailPoint is looking for a highly motivated and detail-oriented Marketo Campaign Specialist to join our growing marketing team In this role you will be responsible for the execution optimization and reporting of our Marketo-driven marketing campaigns playing a critical role in generating demand and nurturing leads You will work closely with various marketing functions including content digital product marketing and sales to deliver impactful campaigns that drive business growth What You ll Do Campaign Execution Build configure and launch multi-channel marketing campaigns within Marketo including email nurture flows landing pages forms and program setup Email Marketing Develop and deploy engaging email communications ensuring proper segmentation personalization A B testing and deliverability best practices Landing Page Creation Design and optimize landing pages and forms to maximize conversion rates for various campaigns and initiatives Automation Nurturing Implement and manage complex lead nurturing programs and automation workflows to guide prospects through the buyer s journey Data Management Maintain data hygiene within Marketo and ensure seamless integration with Salesforce CRM Assist with list imports segmentation and data enrichment Reporting Analysis Track analyze and report on campaign performance metrics providing insights and recommendations for optimization Develop dashboards and regular reports for stakeholders Collaboration Work closely with content creators digital marketers sales development representatives SDRs and product marketing to align on campaign goals messaging and follow-up strategies Marketo Best Practices Stay up-to-date with the latest Marketo features functionalities and marketing automation best practices recommending improvements and efficiencies Compliance Ensure all campaigns adhere to data privacy regulations e g GDPR CCPA A B Testing Design and execute A B tests on various campaign elements e g subject lines calls-to-action landing page layouts to continuously improve performance What You Bring 2-4 years of hands-on experience working with Marketo preferably in a B2B SaaS environment Marketo Certified Expert MCE certification highly preferred Strong understanding of marketing automation principles lead nurturing and demand generation best practices Proficiency in building emails landing pages forms and programs within Marketo Experience with Salesforce CRM integration and lead flow management Analytical mindset with the ability to interpret data generate insights and make data-driven recommendations Excellent written and verbal communication skills with a keen eye for detail Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines Ability to collaborate effectively with cross-functional teams HTML CSS knowledge for email and landing page customization is required Flexibility to on working hours to cover US Time Zones are required Bachelor s degree in Marketing Business or a related field Path to Success First 30 Days Foundation Integration The primary focus for the first month will be on onboarding understanding SailPoint s existing Marketo instance and processes and building foundational relationships Objective 1 Marketo Instance Familiarization Documentation Review Specific Gain a comprehensive understanding of SailPoint s current Marketo instance including folder structures naming conventions active campaigns and integration points with Salesforce Review existing documentation related to campaign execution lead flow and reporting Measurable Complete a detailed self-assessment of Marketo instance knowledge and identify 3-5 key areas for further exploration Successfully locate and review at least 80 of relevant Marketo process documentation Achievable Yes with dedicated time for exploration and access to documentation Relevant Essential for effective campaign management and adherence to existing best practices Time-bound By end of Day 30 Objective 2 Stakeholder Introduction Meeting Schedule Specific Meet with key stakeholders from the content digital marketing product marketing and sales development representative SDR teams to understand their roles current campaign needs and collaboration processes Measurable Schedule and complete introductory meetings with at least 80 of identified key stakeholders Achievable Yes with proactive scheduling Relevant Crucial for fostering cross-functional collaboration and aligning on campaign goals Time-bound By end of Day 30 Objective 3 Shadowing Initial Campaign Contribution Specific Shadow an experienced team member on at least two live Marketo campaign builds and contribute to minor campaign elements e g A B testing setup for an email subject line minor landing page text edits under supervision Measurable Actively participate in the build of two campaigns and successfully complete assigned minor contributions without errors Achievable Yes with guidance from the team Relevant Provides practical experience and an immediate opportunity to contribute Time-bound By end of Day 30 First 60 Days Execution Optimization Entry The next 30 days will focus on taking on more direct responsibility for campaign execution and beginning to contribute to optimization efforts Objective 1 Independent Campaign Launch Specific Independently build configure and launch at least one multi-channel marketing campaign within Marketo including email nurture flows landing pages and forms adhering to SailPoint s brand guidelines and best practices Measurable Successfully launch one campaign with zero critical errors confirmed by relevant stakeholders Achievable Yes leveraging the foundational knowledge gained in the first 30 days and available resources Relevant Directly aligns with core job responsibilities Time-bound By end of Day 60 Objective 2 Data Hygiene Salesforce Integration Understanding Specific Demonstrate a clear understanding of Marketo data hygiene practices and the seamless integration with Salesforce CRM specifically related to lead flow and data synchronization Assist with at least two data list imports Measurable Accurately answer questions about lead flow between Marketo and Salesforce and successfully assist with two list imports ensuring data quality checks are performed Achievable Yes with access to internal documentation and team guidance Relevant Essential for maintaining accurate data and efficient lead management Time-bound By end of Day 60 Objective 3 Initial Campaign Performance Reporting Specific Generate initial performance reports for at least one launched campaign identifying key metrics e g open rates click-through rates conversion rates and presenting a basic overview to the relevant marketing lead Measurable Produce one comprehensive campaign performance report highlighting at least three key metrics and presenting one actionable insight Achievable Yes using Marketo s reporting features Relevant Begins the process of contributing to data-driven decision making Time-bound By end of Day 60 First 90 Days Ownership Optimization Contribution By the end of the third month the specialist should be confidently managing campaigns and actively contributing to their optimization Objective 1 Lead Nurturing Program Management Specific Take ownership of an existing lead nurturing program within Marketo ensuring its ongoing performance and making data-driven recommendations for optimization to improve conversion rates Measurable Identify and implement at least one A B test or optimization within the assigned nurturing program aiming for a measurable improvement in engagement e g 5 increase in email click-through rate Achievable Yes building on previous experience and analytical skills Relevant Directly impacts lead progression through the buyer s journey Time-bound By end of Day 90 Objective 2 Advanced Landing Page Form Optimization Specific Design and optimize at least two landing pages and associated forms using HTML CSS knowledge to maximize conversion rates for specific campaigns or initiatives incorporating A B testing methodologies Measurable Launch two optimized landing pages forms with documented A B test results and a goal of at least a 10 improvement in conversion rate on tested elements Achievable Yes leveraging HTML CSS skills and Marketo s capabilities Relevant Critical for maximizing campaign effectiveness and lead generation Time-bound By end of Day 90 Objective 3 Cross-Functional Collaboration Feedback Loop Specific Proactively collaborate with content creators and SDRs on at least three active campaigns providing insights from Marketo performance data to refine messaging and follow-up strategies Measurable Participate in at least three collaborative sessions providing specific data-driven recommendations that lead to adjustments in campaign messaging or SDR follow-up Document feedback received and actions taken Achievable Yes through active communication and data sharing Relevant Strengthens inter-departmental alignment and campaign effectiveness Time-bound By end of Day 90 First 180 Days Strategic Impact Continuous Improvement By six months the Marketo Campaign Specialist should be a valuable proactive member of the team contributing to strategic initiatives and driving continuous improvement Objective 1 Develop and Implement New Automation Workflows Specific Identify a gap or opportunity in the current marketing automation strategy and propose build and implement at least one new complex automation workflow or lead scoring model within Marketo to improve efficiency or lead quality Measurable Successfully launch one new automation workflow or lead scoring model demonstrating its impact e g reduced manual effort by 15 5 increase in marketing qualified leads Achievable Yes leveraging deep Marketo expertise and understanding of business needs Relevant Directly contributes to the scalability and effectiveness of marketing efforts Time-bound By end of Day 180 Objective 2 Comprehensive Campaign Reporting Insights Specific Develop and maintain a dashboard or recurring report for stakeholders that provides comprehensive insights into the performance of multiple Marketo-driven campaigns including trend analysis and strategic recommendations for future initiatives Measurable Create one comprehensive dashboard or monthly report presented to relevant stakeholders which includes trend analysis and at least three actionable data-backed recommendations for optimization Achievable Yes using Marketo s reporting tools and analytical skills Relevant Elevates reporting from metrics to strategic insights supporting business growth Time-bound By end of Day 180 Objective 3 Proactive Marketo Best Practices Compliance Specific Research and recommend at least two improvements or efficiencies based on the latest Marketo features functionalities or marketing automation best practices ensuring all campaigns adhere to data privacy regulations e g GDPR CCPA Measurable Propose two well-researched Marketo best practice improvements with a transparent explanation of their potential impact and demonstrate adherence to all relevant data privacy regulations across all managed campaigns Achievable Yes through continuous learning and staying updated with industry trends Relevant Ensures the team is leveraging Marketo effectively and maintaining compliance Time-bound By end of Day 180 SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other category protected by applicable law Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability Contact applicationassistance sailpoint com or mail to 11120 Four Points Dr Suite 100 Austin TX 78726 to discuss reasonable accommodations NOTE Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint