Job Overview As the Digital Marketing Manager you will lead the strategy and execution of the company s digital presence You will be responsible for generating qualified leads improving brand visibility driving web traffic and ensuring consistent engagement across all digital channels You will supervise a team of digital executives and coordinate with design content and sales teams to align campaigns with business goals Core Responsibilities Strategy Planning Develop short-term and long-term digital marketing strategies aligned with company objectives Conduct competitor and market analysis to identify trends and opportunities Define and monitor KPIs for all digital campaigns Search Engine Optimization SEO Implement and manage on-page and off-page SEO strategies Work closely with content writers to ensure search-optimized content Use tools like Google Search Console SEMrush and Ahrefs for performance tracking Performance Marketing Create monitor and optimize paid campaigns on Google Ads Facebook Instagram LinkedIn and other platforms Conduct A B testing for ad creatives landing pages and audience segments Allocate and track ad spend across channels for maximum ROI Content Social Media Oversee content marketing strategy across blogs email newsletters and video platforms Manage brand presence across social media platforms Collaborate with influencers and partners for cross-promotions Email Marketing Automation Build targeted email campaigns for different buyer personas and customer journeys Use tools like Mailchimp HubSpot or Zoho for automation and performance tracking Analytics Reporting Track and report campaign performance using Google Analytics Data Studio and other dashboards Analyze user behavior conversions bounce rates and engagement to suggest improvements Team Vendor Management Manage and mentor a team of junior marketers freelancers and external vendors Collaborate with design product and tech teams to launch integrated campaigns Required Skills Qualifications Bachelor s or Master s in Marketing Digital Media Business or a related field Minimum 3-7 years of hands-on digital marketing experience Deep understanding of SEO SEM Google Ads Meta Ads content strategy and analytics Strong knowledge of CRM lead nurturing funnel building and CRO conversion rate optimization Certifications in Google Ads Google Analytics HubSpot or Meta preferred Preferred Tools Platforms Google Ads Google Analytics Meta Business Suite SEMrush Ahrefs Moz Screaming Frog WordPress Webflow or Shopify Mailchimp HubSpot ActiveCampaign Canva Adobe Creative Suite basic Excel Google Sheets Data Studio Soft Skills Required Leadership and team management Strategic thinking and problem-solving Time management and multitasking Communication and presentation skills Creativity and innovation Career Path Growth Opportunities Next Role Head of Digital Marketing Marketing Director CMO Possible Industries E-commerce SaaS Fintech Healthcare EdTech FMCG Agencies Certifications to pursue for growth Google Analytics Advanced Meta Blueprint HubSpot CRM Data Analytics Work Environment Benefits Flexible work hours remote options Health insurance and wellness support Training and certification reimbursement High-growth and collaborative team environment Performance-based incentives and bonuses Job Types Full time Permanent Fresher Pay 15 000 00 - 25 000 00 per month Benefits Cell phone reimbursement Paid sick time Paid time off Provident Fund Work from home Work Location In person

📌 Social Media Manager (Chhattisgarh)
🏢 Jain Software Foundation
📍 Chhattisgarh