About the Role We are seeking an experienced Digital Marketing Consultant Freelancer with deep expertise in Instagram marketing and social media strategy specifically targeting the US region and fashion luxury consumer segment The ideal candidate will have a proven track record of growing genuine region-specific followers and driving high-quality engagement for lifestyle fashion or luxury brands You will be responsible for assessing existing social presence creating strategic roadmaps executing growth campaigns and aligning content with a high-end brand aesthetic all while focusing on measurable performance and audience relevance Key Responsibilities - Audit and optimize existing Instagram accounts for audience relevance engagement quality and algorithmic performance - Develop and execute a region-specific Instagram growth strategy focused on attracting genuine US-based followers - Design monthly social media calendars that align with fashion luxury trends seasonal campaigns and brand tone - Collaborate with internal stakeholders creative content analytics to guide content development Reels stories carousels etc - Provide hashtag strategies influencer recommendations posting schedules and engagement techniques tailored for the US market - Regularly monitor analyze and report on key metrics such as follower growth engagement rates geo-demographics and conversion impact - Recommend and execute targeted paid campaigns when necessary to amplify visibility and audience relevance - Stay updated on US fashion and lifestyle trends Instagram algorithm changes and competitive benchmarks Required Skills Experience - Minimum 3 years of hands-on experience managing and scaling Instagram accounts in the fashion luxury or lifestyle domain - Demonstrated success in growing authentic followers in the US region not through bots or inorganic methods - Deep understanding of Instagram Reels stories algorithm behaviors and content performance metrics - Strong ability to define and communicate content strategies and visual direction in collaboration with designers - Experience running and optimizing Instagram Ads and influencer collaborations - Knowledge of social media analytics tools Meta Insights Sprout Later Hootsuite etc - Strong communication and reporting skills with a data-driven approach to decision-making - Prior experience working with DTC brands or e-commerce companies in the fashion luxury space is highly desirable What We re Looking For - A strategic thinker who can take ownership from day one - Someone who understands luxury fashion consumers in the US their behavior preferences and triggers - Not just someone who can post but someone who can build a digital identity and grow influence authentically - Professionalism transparency and ability to work independently under minimal supervision Engagement Type - Freelance Part-Time Consultant - Initial 3-month engagement with the possibility of extension based on performance and outcomes - Remote must be available to work and report in IST or EST time windows occasionally To Apply Please send your portfolio Instagram accounts you ve worked on and a brief note on your approach to growing region-specific followers to hr plainsurf com Subject line Digital Marketing Consultant - Instagram Specialist Job Type Part time Pay From 10 000 00 per month Work Location Remote

📌 Digital Marketing Consultant (instagram Specialist – Us Fashion Market) (India)
🏢 Plainsurf Solutions
📍 India