Role Description This is a full-time on-site role for a Social Media Marketing Specialist located in Bengaluru The Social Media Marketing Specialist will be responsible for developing implementing and managing social media strategies to increase brand awareness and engagement Daily tasks include creating and curating social media content monitoring social media channels and analyzing performance metrics to optimize campaigns In addition the role entails collaborating with the marketing team to ensure the alignment of social media activities with broader marketing strategies - Develop and implement effective social media strategies to increase brand awareness engagement and customer loyalty Content Creation Create engaging content for social media platforms e g posts images videos stories etc in line with brand guidelines Platform Management Manage and update social media accounts Facebook Instagram Twitter LinkedIn TikTok etc ensuring consistency in brand voice and tone Community Engagement Respond to comments messages and interactions from followers to build a loyal community and foster positive relationships Analytics Reporting Monitor analyze and report on social media performance metrics e g reach engagement conversions using tools like Google Analytics Hootsuite or Sprout Social Trend Monitoring Stay updated on industry trends platform changes and emerging social media tools to ensure the brand remains relevant Collaboration Work closely with marketing design and content teams to align social media initiatives with broader business objectives and campaigns Brand Advocacy Promote and maintain the brand s online presence ensuring content resonates with the target audience and supports the overall brand strategy Crisis Management Handle negative feedback or social media crises swiftly and professionally Requirements Education Bachelor s degree in Marketing Communications Journalism or a related field Experience Proven experience 1-3 years in managing social media accounts and executing successful campaigns for brands or companies Skills Excellent writing editing and communication skills Proficiency in social media management tools e g Hootsuite Buffer Sprout Social Basic understanding of SEO and online marketing Creativity Strong visual and creative skills to produce engaging content that aligns with the brand Adaptability Ability to work in a fast-paced environment and adapt to changing social media trends and platform updates Qualifications Proven skills in Social Media Marketing and Social Media Content Creation Proficiency in Digital Marketing and Marketing techniques Strong Communication skills both written and verbal Experience with social media management tools and analytics Ability to work collaboratively with a team and manage multiple projects Bachelor s degree in Marketing Communications or a related field Experience in the education sector is a plus Job Type Full-time Pay 30 000 00 - 60 000 00 per month Perks Health insurance Provident Fund Work Location In person

📌 Social Media Marketing Specialist (Karnataka)
🏢 MBA ESG
📍 Karnataka