Strategy Execution- Develop and execute a holistic social media strategy aligned with brand objectives campaign calendars and target audience behavior - Translate broader marketing goals into platform-specific plans across Instagram LinkedIn YouTube X Twitter Facebook and emerging channels like Threads or Pinterest - Collaborate with the content and design teams to create monthly weekly content calendars ensuring alignment with marketing campaigns and brand tone Content Community Management- Guide the ideation and creation of compelling platform-native content static video interactive - Ensure real-time engagement with audiences and community management that s responsive and consistent - Monitor conversations brand mentions and trends to identify moment marketing opportunities Analytics Performance Tracking- Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms e g Meta Insights Semrush Google Analytics - Set clear KPIs for organic growth engagement reach and conversions and continuously optimize efforts based on data - Create weekly monthly dashboards and share insights with leadership and cross-functional teams Platform Expertise Innovation- Stay updated with algorithm changes current platform features and emerging formats experiment with creative approaches to maximize visibility and engagement - Propose new tools or technologies that can enhance performance scheduling or listening Team Leadership Collaboration- Lead and mentor a team of social media executives and interns - Facilitate internal reviews training and performance check-ins to ensure a high-performance culture - Collaborate with Brand PR Performance Marketing and Creative to ensure cross-channel synergy Job Requirement Required Qualifications Experience - 4-7 years of hands-on social media management experience preferably in a consumer-facing brand or digital agency - Proven track record of delivering organic growth and engagement through strategic and tactical efforts - Deep knowledge of social platform algorithms content types audience behavior and best practices - Strong command of analytics tools and ability to draw actionable insights from data - Prior experience in leading a social media team able to balance team oversight with personal execution Key Competencies- Strategic mindset with a creative flair- Excellent copywriting and communication skills- Analytical and insights-oriented- Highly collaborative with cross-functional agility- Rapid learner and adaptive to digital evolution- Outcome-focused and self-motivatedBonus Points For - Experience working on large-scale campaigns or real-time trend jacking- Prior experience in brand building from ground-up via social media- Familiarity with social listening tools like Brandwatch or Meltwate ref updazz com

📌 Manager - Social Media (4-7 Yrs) Mumbai (online/digital Marketing)
🏢 Fluidscapes Consultants
📍 Mumbai