Job Title Principal Marketing Expert Location Mohali On-site Department Marketing Experience Required Minimum 7 Years Reports To CEO Director - Martech Space Castle Employment Type Full-time Permanent About Martech Space Castle Martech Space Castle is a high-performance digital marketing and creative agency that partners with businesses to deliver data-driven marketing strategies compelling brand narratives and measurable growth As we continue to scale we are seeking a highly experienced and visionary Principal Marketing Expert to lead our marketing operations and internal training initiatives Position Overview The Principal Marketing Expert will be responsible for leading the entire marketing function including brand positioning digital campaign performance content strategy agency coordination and lead generation In addition the candidate will be responsible for developing and delivering structured training modules for trainees and college pass-outs supporting Martech s commitment to building in-house talent Key Responsibilities1 Strategic Marketing Leadership Develop and execute full-funnel marketing strategies aligned with business goals Lead Go-to-Market GTM planning for new services and markets Drive campaign planning across paid owned and earned media 2 Performance Marketing Plan execute and optimize paid campaigns across platforms like Google Ads Meta Ads and LinkedIn Own performance metrics such as CPL ROAS CTR and lead quality Analyze and report campaign performance using GA4 HubSpot and other analytics tools 3 Content and Brand Oversight Define and enforce brand tone messaging and visual identity Oversee the creation of compelling content including blogs emailers landing pages social media and video Ensure content aligns with SEO CRO and engagement goals 4 Vendor and Tool Management Collaborate with external agencies SEO creative influencer marketing to ensure timely and quality output Manage Martech stack HubSpot Google Analytics GA4 Google Tag Manager Meta Business Suite etc Training Development Responsibilities Design and structure training modules for fresh graduates interns and recent joiners Conduct workshops and skill-building sessions on performance marketing content strategy analytics tools and marketing funnels Mentor trainees through real-time projects reviews and feedback sessions Collaborate with HR to schedule onboarding and skill-assessment timelines Maintain training documentation evaluation metrics and improvement plans Required Skills Qualifications Minimum 7 years of relevant marketing experience with proven leadership in both brand and performance domains Expertise in running paid digital campaigns managing CRM tools and driving growth through analytics Proficiency with HubSpot Google Ads Meta Ads LinkedIn Campaign Manager and GA4 Strong communication and team leadership skills Prior experience in training mentoring or developing marketing modules is a must Preferred Qualifications MBA Bachelor s degree in Marketing Business or related field Prior experience in a digital marketing agency or working with international clients What We Offer A senior role in a high-impact rapidly growing agency Creative autonomy and full ownership of marketing strategy Opportunity to train mentor and shape the next generation of marketers Performance-linked incentives and long-term career growth opportunities Job Type Full-time Pay 40 000 00 - 50 000 00 per month Benefits Paid sick time Work Location In person

📌 Principle Marketing Expert (Punjab)
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