Key Responsibilities

1.

Retail Execution

Management

- Lead the Merchandiser and Promoter teams.

- Tertiary sale ownership of Promoted outlets

- Drive growth in Merchandised outlets through flawless execution

- Conduct market visits and coach field teams.

- Improve execution quality through audits and reviews.

3. In-Store Visibility & Merchandising

- Drive visibility initiatives (POSM, displays, shelf share)

- Ensure planogram adherence across outlets

- Monitor execution quality in General Trade & Contemporary Trade

2. Trade and Shopper Marketing management

- Plan and implement shopper marketing activities aligned with business objectives

- Support secondary sales growth through drives and campaigns

- Execute Festive campaigns, in-store promotions,



samplings and activations

- Ensure effective rollout of new product launches

4.

Market

Intelligence & Reporting

- Track competitor activities and market trends

- Provide actionable insights to improve visibility and sales

- Share timely reports on activation effectiveness

Key Requirements:

- Graduate / MBA in Marketing preferred

- 58 years of experience in FMCG trade marketing

- Strong exposure to Kerala market

- Experience in handling promoters & merchandisers

- Good leadership and execution skills

📌 Trade Marketing Manager (Ernakulam)
🏢 Intergrow Brands
📍 Ernakulam