SpinTheory Industrial is seeking a technically competent and commercially driven DSE Engineer with 2–3 years of experience selling machining, cutting, and high-precision tooling solutions.

The ideal candidate should have experience with indexable cutting tools, precision holemaking systems, modular boring tools, and other productivity-enhancing tooling solutions. The role combines territory sales, OEM and customer development, application support, product trials, and tool prove-outs. This role is based in Hyderabad, Telangana

Key Responsibilities

- Manage sales and business-development activities to achieve assigned revenue, margin, and marketing targets.
- Identify and develop OEMs, Tier 1 and Tier 2 manufacturers, machine shops, and precision-engineering companies within the assigned territory.
- Prospect for new business and establish relationships with manufacturing engineers, production managers, tool-room personnel, procurement teams, and other key decision-makers.
- Understand customers’ components, materials, machine capabilities, tolerance requirements, production volumes, and machining challenges.
- Recommend suitable tooling solutions for drilling, deep-hole drilling, boring, fine boring, reaming, countersinking, thread milling, tapping, milling, turning, grooving, and parting applications.
- Independently plan and execute product demonstrations, machining trials, cycle-time studies, and technical tool prove-outs at customer locations.
- Support the selection and application of: Indexable drills and replaceable-tip drilling systems, Spade drills and deep-hole drilling tools,



Solid-carbide drills and end mills, Modular and twin-cutter boring systems, Rough-boring and precision fine-boring tools, Boring heads, cartridges, and modular extensions, Reamers, countersinks, and combination tools, Indexable milling cutters and turning tools, Threading, grooving, and parting tools, Toolholders, adaptors, arbors, and modular tooling interfaces, High-precision tooling and application-specific special tools.
- Determine appropriate cutting parameters, including speeds, feeds, depth of cut, coolant requirements, and insert geometry.
- Demonstrate product value through improvements in tool life, cycle time, productivity, dimensional accuracy, surface finish, and cost per component.
- Develop territory business plans identifying priority accounts, target components, high-value applications, prospect pipelines, and conversion strategies.
- Develop new OEM accounts and expand business with existing customers.
- Build strong, long-term customer relationships and position SpinTheory Industrial as a trusted technical and productivity partner.
- Coordinate with internal application, commercial, logistics, and product teams to ensure timely customer support.




- Ensure prompt investigation and resolution of tooling-performance issues and customer complaints.
- Maintain accurate records of customer visits, demonstrations, trials, quotations, orders, and sales forecasts.
- Monitor market developments, competitor activity, pricing, and emerging application requirements within the territory.

Candidate Profile
- Diploma or bachelor’s degree in Mechanical, Production, Manufacturing, Industrial, or Tool Engineering.
- Two to three years of relevant experience in the technical sales of cutting tools, precision holemaking tools, boring systems, machine tools, or high-precision machining solutions.
- Practical understanding of CNC turning centers, vertical machining centers, horizontal machining centers, and conventional machining environments.
- Knowledge of cutting parameters, insert grades and geometries, tool selection, tool life, cycle-time improvement, and cost-per-component calculations.
- Ability to read engineering drawings and understand GD&T;, dimensional tolerances, bore accuracy, concentricity, runout, and surface-finish requirements.
- Ability to independently conduct customer demonstrations, machining trials, troubleshooting, and tool prove-outs.
- Experience working with OEMs and customers in automotive, aerospace, defense, energy, heavy engineering, die and mould, general engineering, or precision manufacturing would be advantageous.
- Willingness to travel extensively within the assigned territory.

Requirements added by the job poster
- Bachelor's Degree

📌 Technical Sales Engineer (Hyderabad)
🏢 SpinTheory Industrial
📍 Hyderabad