09 Aug
|
Marketing Lab
|
Pune
09 Aug
Marketing Lab
Pune
About the Role
We are looking for a hands-on Sr. Quick Commerce Marketplace Media Buyer with strong experience managing and scaling brands across Blinkit, Zepto, and Swiggy Instamart .
The role requires end-to-end ownership of Q-commerce business performance, including backend operations, catalog management, inventory and availability, pricing, promotions, visibility, advertising, and revenue growth .
We are looking for someone who can identify what is limiting growth, solve platform-level issues, optimize performance, and scale the business while maintaining healthy profitability and ROI.
Key Responsibilities
- Manage brand accounts across Blinkit, Zepto, and Swiggy Instamart
- Handle platform backend operations including:
Product listings and catalog management
Product mapping and activation
Pricing, MRP, promotions, and offers
Inventory and stock availability
Dark store/warehouse availability
Product visibility, attributes, and content
Platform-level issues and escalations
- Coordinate with platform/category/account managers to resolve operational issues quickly
- Plan, launch, manage, and optimize Q-commerce advertising campaigns
- Monitor and improve key metrics including ROAS, ROI, ACOS, revenue, orders, conversion rate, CPC/CPM, and ad spend
- Identify high-performing products, categories, and campaigns and scale them efficiently
- Improve both organic and paid visibility
- Develop strategies around pricing, promotions, availability, advertising, and assortment
- Build city/store-level strategies based on demand and inventory availability
- Identify reasons behind revenue drops, stock-outs, declining visibility,
poor conversion, or inefficient ad spend
- Analyze daily, weekly, and monthly performance and create actionable growth plans
- Work closely with internal operations, catalog, creative, inventory, and performance teams
- Take complete ownership of business growth while maintaining profitability
Must-Have Skills & Experience
- 2–3 years of hands-on experience in Quick Commerce / Marketplace Management
- Strong experience working on Blinkit, Zepto, and/or Swiggy Instamart
- Strong understanding of Q-commerce backend operations and platform ecosystem
- Experience independently handling catalog, listing, inventory, availability, and platform issues
- Hands-on experience managing Q-commerce advertising campaigns
- Strong understanding of ROAS, ROI, ACOS, conversion, revenue, ad efficiency, and profitability
- Proven ability to identify growth opportunities and scale business performance
- Solid analytical and problem-solving skills
- Proficiency in Excel / Google Sheets
- Strong communication and stakeholder management skills
- Proactive, ownership-driven approach
Preferred Experience Candidates with experience managing multiple Q-commerce accounts for brands or agencies will be preferred.
Experience demonstrating measurable growth in revenue, orders, ROI/ROAS, availability, or market presence will be a strong advantage.
What We Are Looking For
We need someone who can answer:
“Why is the business not growing?” …and then work on the solution.
The ideal candidate should be able to independently:
- Diagnose → Plan → Execute → Optimize → Scale → Maintain Profitability
📌 Sr. Quick Commerce Marketplace Media Buyer (Pune)
🏢 Marketing Lab
📍 Pune