Job Title: Senior Digital Marketing Manager

Job Overview:

We are looking for an experienced and creative Senior Digital Marketing Manager to lead and execute our online marketing strategies. The ideal candidate should have hands-on experience in managing digital campaigns, developing marketing strategies, handling ad budgets and driving measurable results across multiple digital platforms.

Experience: 2+ Years

Job Type: Full-Time

Department: Digital Marketing

Location: Nashik

About the Role

We are looking for a Senior Digital Marketing Manager with 2+ years of hands-on experience in digital marketing, social media management, paid advertising, content planning and client coordination. The candidate will be responsible for managing digital marketing activities for multiple brands and ensuring consistent growth, engagement and campaign performance.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute digital marketing strategies based on client objectives.
- Plan monthly digital marketing and social media activities.
- Identify opportunities to improve brand visibility, engagement, leads and conversions.
- Stay updated with the latest digital marketing trends, platform updates and industry practices.

2. Social Media Management

- Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn and YouTube.
- Create and manage monthly content calendars.
- Coordinate with graphic designers, video editors and content writers for creative requirements.
- Review content before publishing to ensure accuracy, quality and brand consistency.
- Monitor social media performance and suggest improvements.

3. Meta Ads & Paid Campaigns

- Plan, execute, monitor, and optimize Meta Ads & Google Ads campaigns.
- Manage campaigns for awareness, engagement, traffic, lead generation and conversions.
- Monitor budgets, CPL, CTR, CPM, reach, impressions, and other campaign metrics.




- Conduct audience research and basic A/B testing.
- Prepare performance reports and provide actionable recommendations.

4. Content & Creative Coordination

- Develop creative concepts, campaign ideas, reels, posts, and promotional campaigns.
- Write or review captions, ad copies, hooks, CTAs, and campaign messaging.
- Coordinate with the creative team to ensure timely delivery of posts, reels, and videos.
- Use AI tools for content ideation, creative development, and generating social media posts/videos where required.

5. Client Coordination

- Communicate with clients regarding campaigns, content requirements, approvals, and feedback.
- Attend client meetings and present campaign ideas and performance updates.
- Understand client requirements and convert them into actionable marketing plans.
- Maintain professional and timely communication with clients.

6. Reporting & Analytics

- Prepare weekly/monthly social media and advertising performance reports.
- Analyze campaign and account performance using relevant analytics tools.
- Track KPIs and identify areas for improvement.
- Present insights and recommendations to management and clients.

7. Team Coordination

- Coordinate and guide junior digital marketing executives/interns.
- Assign and monitor daily marketing tasks.
- Ensure deadlines and content calendars are followed.
- Review work submitted by junior team members.

8. Campaign & Brand Development

- Plan festival campaigns, promotional campaigns, product launches and brand awareness campaigns.
- Research competitors and industry trends.




- Assist in influencer marketing and collaboration campaigns.
- Develop innovative ideas to increase brand reach and engagement.

Required Skills
- 2+ years of experience in Digital Marketing / Social Media Marketing.
- Strong understanding of Meta Ads Manager and social media platforms.
- Good knowledge of social media strategy and content planning.
- Understanding of digital marketing metrics and analytics.
- Good copywriting and communication skills.
- Strong client-handling and presentation skills.
- Ability to manage multiple clients/projects simultaneously.
- Good organizational and time-management skills.
- Creative thinking and problem-solving ability.
- Knowledge of AI tools used for content and creative generation.
- Ability to work independently as well as with a team.

Preferred Skills
- Experience working in a digital marketing agency.
- Knowledge of Google Ads and Google Analytics.
- Basic understanding of SEO.
- Experience with influencer marketing.
- Experience handling multiple brand accounts.
- Familiarity with Canva and other creative/content tools.

Key Performance Indicators (KPIs)
- Growth in social media reach and engagement.
- Campaign performance and lead generation.
- Improvement in paid advertising metrics.
- Timely execution of content calendars and campaigns.
- Client satisfaction and retention.
- Quality and consistency of digital marketing activities.
- Effective coordination and productivity of the assigned team.

Ideal Candidate The ideal candidate is creative, proactive, analytical and confident in handling clients, with the ability to independently manage digital marketing activities while coordinating effectively with the creative and internal teams. Job Type: Full-time

Work Location: In person

Job Type: Full time

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Manager (Nashik)
🏢 AP
📍 Nashik