Responsibilities

- Develop captivating product narratives and own the communication from end to end.

- Owning complete SEO and AEO content across platforms

- Through your own research, develop an understanding of the childcare technology industry for each of the target markets illumine enters into.

- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs.

- Lead day-to-day operations of the Content Marketing team, including staging and publishing articles, white papers*, ebooks and more.

- You’ll also be expected to ensure all-around brand consistency in the style, fonts, and images used, as well as the overall tone of the content.

- Partner and collaborate with industry thought leaders to build content assets and execute campaigns.

- Partner and collaborate with external agencies to produce and deliver all types of content (written, graphical, video, etc.).

- Assist with monitoring and reporting on the performance of various content types to identify trends, benchmarks, bright spots, and areas for improvement.

- Ensure SEO best practices across the website, blog, and collateral.





- Develop highly engaging ideas that drive product awareness and adoption through content.

- Assist sales & front-facing revenue teams with creating campaigns and collateral to generate leads, optimize sales funnels, and drive revenue.

What We Expect

- 5 to 7 years of overall experience in a content function, including a few years managing the entire content stack and technical SEO

- At least 3 years of content development experience in the B2B technology space (SaaS) is a must.

- Past experience in inbound content creation as well as Sales enablement is a must.

- A spirit of ownership that drives you to spearhead initiatives with minimal guidance.

- You have experience and are comfortable with various formats of content: ad copy, an email, a tweet, a LinkedIn post, a blog, a white paper, report, or an eBook.

- You are hands-on with SEO tools, CRM, and analytics tools like Mixpanel, Google Analytics, etc from a content development and management perspective.

- Ideally, you read voraciously & are positive at measuring and analyzing

📌 Sr. Content Writer (Bangalore Metropolitan Area)
🏢 Illumine
📍 Bangalore Metropolitan Area