Roles And Responsibilities

- Multi-media Content generation:
- Understand buyer personas and their journey and create a content plan that fits the various buyer personas
- Understand the technical capabilities within the organization and act as a liaison between the customer needs & internal capabilities and articulate the right pitch which is easy to understand
- Run the content generation process by working with technical members of the team and churn out pipeline of marketing content for website, sales channel, events, social media, journals, publications etc
- Author engaging content (white papers, brochures, presentations, case studies, webpages, blogs, press releases, newsletters) that differentiate your solutions
- Promote the content by participating in the omnichannel campaigns planning & management process
- Be the voice of the business in marketing and champion the brand within the business

- Website
- Designing the content plan after Running the website diagnostics process on a continuous basis




- Recent pages in website to be added as relevant to business
- Continuous improvement activities of website

- Webinars
- Running webinars by working with internal and external stakeholders from the content finalization to the final execution of event

- Events
- Planning & execution of the marketing content activities around critical events and conferences- including the contents for wall design, standees, digital media content, brochures, emailer campaign content etc.
- Lead generation process through social media
- Support campaigns for LinkedIn & other social media channels
- Continuous engagement activities in social media by posting meaningful engagement initiatives like polls, various special days, our culture and brand promotional content , event specific content, micro market specific content etc.

SEO Writing, Web Content, Blog Posting, copy writing, Creative Writing

📌 Specialist - Content Writer (Hyderabad)
🏢 Aurigene Pharmaceutical Services
📍 Hyderabad