Popbrain is an AI Enabled AdTech platform for performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands and creators achieve smarter, measurable advertising outcomes.

Role Description
This is a full time on-site role for a Google Ads and Meta Ads Specialist at Popbrain located in Noida. The specialist will be responsible for managing and optimizing Google Ads and Meta Ads campaigns, analyzing and reporting on campaign performance, and implementing strategies to improve ad performance and ROI.

Qualifications

Proficiency in Google Ads and Meta Ads platforms
Experience in campaign management and optimization
Analytical skills for data analysis and reporting
Knowledge of SEM/SEO best practices
Strong communication and collaboration skills
Ability to work effectively in a team environment
Google Ads certification is a plus
Bachelor's degree in Marketing, Advertising, or related field
Minimum experience required is 2 years*

Who We Are Looking For

• Minimum 2+ years of experience in AdTech,



programmatic ads, native ads, CPC/CPM platforms, or digital advertising sales

• Strong understanding of how AdTech platforms work, including campaign setup, optimization, budgets, and performance metrics

• Experience working with brands, agencies, or performance marketing teams

• Strong communication, negotiation, and client management skills

• Ability to explain product value clearly and handle high-level brand discussions

• Ability to manage multiple accounts efficiently and ensure retention Target-driven, organized, and comfortable in a fast-paced environment

Key Responsibilities

Strategise, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other advertising platforms.
Track daily campaign performance, interpret data insights, and apply timely optimizations to improve ROI.
Run A/B experiments on ad creatives, messaging, landing pages, and audience segments to

📌 Digital Marketing Specialist (Noida)
🏢 Popbrain
📍 Noida