Meta Performance Marketing Associate - Consumer Health Tech/D2C

About the Company
Inito is a Bengaluru-based health tech company building the future of at-home diagnostics, starting with fertility. Our pocket-sized lab is an engineering breakthrough — built on patented innovations and precision-driven technology that turns complex hormone data into simple, actionable insights with lab-grade accuracy, empowering women with personalized insights about their bodies. We’re the #1 fertility tracker in the US, have grown 4X in the last 3 years, and are ready to scale globally, starting our expansion in 2027.

About the Role
This role sits at the intersection of channel nuance, analytics, and creative understanding, where your primary responsibility will be owning the Meta Ads platform. This is a high-impact role, as you will be leading efforts on our main growth channel. It involves:
1) Campaign Management – Manage large-scale budget campaigns on Meta with significant room for experimentation and testing.
2)



Scaling – Drive growth in the US market while helping launch campaigns in new markets as we expand.
3) AI led Ad Ops management – Leverage AI to generate insights that help scale the account, and build systems and workflows that enable effective operations on the Meta Ads platform.
4) Multi-channel Exposure – As you grow into the role, you’ll have the opportunity to work on large-scale paid acquisition across Google, Amazon, TikTok, and YouTube.

Primary responsibilities
Own the full campaign lifecycle on Meta Ads — from planning to launch, and ensuring seamless performance monitoring post-launch. This includes:
a) Break quarterly plans into weekly scaling and optimization opportunities.
b) Continuously reinvent ad operations processes to scale effectively.
c) Collaborate with the creative team to manage the creative pipeline.
d) Launch campaigns and ads effectively in Meta Ads Manager.
e) Perform biweekly audits to identify gaps or leakages in the account.
f) Collab

📌 Marketing Specialist (Bengaluru)
🏢 Inito
📍 Bengaluru