Expertise:
App Media Marketing experience in brand or agency’s digital marketing team
Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava.
Strong understanding of mobile attribution methodologies and conversion tracking.
Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT).
Hands-on expertise in managing high-value campaigns across Google & Apple advertising platforms
Excellent MS Office skills to create reports, dashboard & PPTs
Understanding App Store Optimization (ASO) best practices.
Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO).
Knowledge of Google Play Store Listing Experiments and conversion optimization.
Robust hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends
📌 App media (India)
🏢 Tata Consultancy Services
📍 India
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